It’s not that I have any brand preferences, but once again I’m sharing a case from Volkswagen. Somehow the company and their chosen local agencies are just able to come up with brilliant and clever ideas no matter the branding object or focus. I have seen and shared campaigns regarding the Blue Motion technology, special features, cool launches of new models and now the following case, which communicates corporate quality and the use of original autoparts.

We are all aware, that for each successful video on Youtube, there is also poorly made imitations. In some cases it can even be hard to find the true orginal and some of these often bad copies has millions of views! - Thus, why not exploit this fact?

Almap BBDO and Volkswagen Brazil did and decided to sponsor some of the imitations and copies and put a banner in it saying “Don’t accept imitations, prefer original parts”. Besides the clever placement of video ads, clicking the banner would not sent viewers to the VW website, but redirected to the original video.

Check out the case:

Would I love to be the one chosen to follow in the footsteps of Jules Verne’s journey “Around the world in 80 days”? Ohh yes.. :-)

It might have been exhausting and stressful to visit 12 cities on 4 continents in a week, however totally exciting and worth it and not least a cool story to tell. Speaking of story, the idea to display and show off the new smartphone from Nokia during the trip is brilliant, especially since the battery is the USP.

Check out the case below and see more about the campaign on Youtube

As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.

Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January VW have seeded a game day teaser with “The Bark Side”, which has already reached more than 10 million views on Youtube.

However, that’s not all - VW has already launched the extended version of the 2012 Game Day commercial and it too is getting lot of attention.

I certainly understand why, “The Dog Strikes Back” is sweet, emotional and not least entertaining once again.

Besides VW, AdAge has collected all other Super Bowl XLVI ads, which already have been released. You can spoil the surprise by watching the ads here or check out the VW below.

A new campaign for American Airlines out of McCann, London features three very different Kevin Spaceys. Spacey plays a father, a retiree and a bachelor and is almost unrecognizable as himself in each role. Then, in the end he appears as himself, the actor and the American Airlines customer, who values an airline that treats everyone as an individual..

Apparently Kevin Spacey has been the company endorser for several years, since this commercial from 2009 also popped up on Youtube:

Two brands are currently teaming up in UK to entertain and sell complements like never before. The brands Pepsi and Doritos are often in front when it comes to testing and trying out new media and marketing tactics within the world of social, but are now taking co-branding to the next level.

The brands have chosen to bring fans the very latest in digital entertainment with an amazingly designed interactive online comic book which follows the adventures of two new superheroes, FireFingers and IceFist. The fantastic story telling is created due to the launch of the brands’ exclusive complementary products: the Doritos Jalapeno Fire and the Pepsi MAX Citrus Freeze, which together create a super-powerful combination of spicy hot and cooling lime.

The comic is available on youtube and on the co-site www.doritosandmax.com. In addition you can also be fan of FireFingers or IceFist on the two brands’ Facebook pages. - Just look for the ‘Superpowerful Combination’ tab

To generate traffic the brands started running ads this Saturday during The X Factor on ITV1. The ad is a 30 second launch spot, ‘A Superpowerful Combination’, which is planed to air over an eight-week period, acting as a trailer and of course a traffic-driver.

Besides the brands credits go to the agency AMV BBDO, London and the Production company The Mill.