Roger Federer, the incredible popular and most celebrated player now gives fans some small personal insights with a small series made by Wilson Racquets and the agency Doner.

In 2011 Fed didn’t win any major, he turned 30 and some talk started about his further tennis career. Then Federer stepped up his game during November and the tennis world immediately was buzzing again. Now in conjunction with the 2012 Australian Open, Wilson has launched a new campaign that gives fans a chance to get inside Fed’s head and hear the stories of the man himself with his own words.

Doner has created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win one of the big titles this year.

Along with a television ad, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

For now you can check out the 30 sec spot “Development” below:

As many of you know Lionel Messi was once again named FIFA’s player of the year on Monday, making him a three-time winner of the award!

The Barcelona and Argentina forward received the FIFA Ballon d’Or award for 2011 with 48 % of the votes, winning out over club teammate Xavi Hernandez and Real Madrid’s Cristiano Ronaldo.

“It’s a huge pleasure for me,” Messi said, after accepting the trophy from another three-time winner, retired Brazilian forward Ronaldo. “It’s the third time I get this award, and it’s a huge honor.”

The only other three-time winners are Ronaldo (1996-97 and 2002) and Zinedine Zidane (1998, 2000 and 2003). The FIFA award was renamed last year, when it merged with France Football’s Golden Ball.

Messi scored 55 goals in 2011 for Barcelona, which won its third Champions League title in six seasons, and he had four goals for Argentina’s national team.

Of course Adidas is proud to have the logo on the chest of the world’s best football player and not least happy to have the probably best selling shirt ever. As soon as the announcement were made, Adidas uploaded this great film with the magic boy:

Cheerios were looking for an great idea to activate their sponsorship of the Canadian Olympic 2010 team and contestants. The answer was a Cheer card on the Cheerios box, which were sent to the olympians during the Games. The campaign involved TV, online, packaging and not least created a cool link to the events taking place at the Olympic Games.

To me the idea is not only well-integrated, but also a good case in regard to making it easy for the consumers to show support and take an active part in the sponsorship. Lots of sponsorships are only advertised and communicated and not put into life or activated in any way, which makes this award winner even more apprehensible.

Send Your Cheer from Daniel Vendramin on Vimeo.

The Clio Festival and Award show have recently been held in NYC and finally I have had some time to look closer at the inspiring cases and winners from 2011. (CLIO 2011)

The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. The CLIO Awards honors work in a broad range of mediums, including Interactive, Direct Mail, Content & Contact, Film, Print, Out of Home, Innovative Media, Integrated Campaign, Radio, Design and Public Relations.

One of my favorites this year is Cervesa Norte from Argentina with the “Best Excuse Ever” campaign, which won a Gold Award in the Integrated Advertising Campaign category.

Idea and Concept: Men from the North of Argentina needed excuses to go to the bar and drink beer with their friends. Therefore, Norte helped with a solide excuse; for each Norte beer a man drank at the bar, the brand donated one minute of good deeds. Counters of the minutes donated were displayed around the city and all the good deeds could be followed online.

This outdoor ad is actual an old Clio Award winner from 2004, but I still think it is a create example of how you can deliver a simple message about a product’s USP.

Who would miss the message?

(Created by Bates/Y&R for Electrolux)