To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.
I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.
As you may know the NBA lockout is history and the league is up and running with matches almost everyday.
To ensure that the American viewers are aware of the league is back on, Goodby Silverstein and Partners have produced this ad or promo for the NBA organization.
The ad features all the biggest and highly debatable names in basketball, including the Miami Three, Rajon Rondo and Shane Battier, all singing the classic song from The Turtles, complete with “big heads” and funny expressions.
It’s an very unusual, entertaining ad and not least totally cool to promote the league in this funky style. Yes, we all know the game, the players and the excitement, we just need to be reminded that it’s time to tune in and get tickets.
The big-bobblehead commercial started airing in the US over the Christmas weekend and will probably be shared a few times the next couples of days.
BIG Things are coming:
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)
Welcome and Enjoy...
