It’s not that I have any brand preferences, but once again I’m sharing a case from Volkswagen. Somehow the company and their chosen local agencies are just able to come up with brilliant and clever ideas no matter the branding object or focus. I have seen and shared campaigns regarding the Blue Motion technology, special features, cool launches of new models and now the following case, which communicates corporate quality and the use of original autoparts.

We are all aware, that for each successful video on Youtube, there is also poorly made imitations. In some cases it can even be hard to find the true orginal and some of these often bad copies has millions of views! - Thus, why not exploit this fact?

Almap BBDO and Volkswagen Brazil did and decided to sponsor some of the imitations and copies and put a banner in it saying “Don’t accept imitations, prefer original parts”. Besides the clever placement of video ads, clicking the banner would not sent viewers to the VW website, but redirected to the original video.

Check out the case:

In a few weeks I will be the happy owner of my first car, a brand new VW Up! It’s supposed to be the best car within the small size range and also very easy to handle - especially when driving around and parking in the city.

Hopefully, no parking space will seem to difficult or small to my confidence and abilities behind the wheel. However, I must admit that if I come across these “Nightmare Parks” situations, I probably will go around the block to find another spot…

Credit goes to DDB Sidney

As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.

Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January VW have seeded a game day teaser with “The Bark Side”, which has already reached more than 10 million views on Youtube.

However, that’s not all - VW has already launched the extended version of the 2012 Game Day commercial and it too is getting lot of attention.

I certainly understand why, “The Dog Strikes Back” is sweet, emotional and not least entertaining once again.

Besides VW, AdAge has collected all other Super Bowl XLVI ads, which already have been released. You can spoil the surprise by watching the ads here or check out the VW below.

I love how this commercial from VW is delivering a message and demonstrates an unique selling point with a simple, funny every day life situation. Two drivers, one parking lot and only one winner, who doesn’t recall this intense moment?

Credits goes to DDB, Argentina

I have earlier praised different commercials from VW and now it’s time to share yet another brilliant ad from the car manufacturer. The new Golf Cabriolet commercial immediately initiates warmth and nostalgic feelings and then comes the question: “Remember how the cars you had the most fun in never had a roof?” - NO of course there was no roof, it was just fun, innocent and with zero worries, when we fooled around in go karts and racing cars as children.

Credit also goes to the agency; DDB, UK: