The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..

Would I love to be the one chosen to follow in the footsteps of Jules Verne’s journey “Around the world in 80 days”? Ohh yes.. :-)

It might have been exhausting and stressful to visit 12 cities on 4 continents in a week, however totally exciting and worth it and not least a cool story to tell. Speaking of story, the idea to display and show off the new smartphone from Nokia during the trip is brilliant, especially since the battery is the USP.

Check out the case below and see more about the campaign on Youtube

Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

I love how this commercial from VW is delivering a message and demonstrates an unique selling point with a simple, funny every day life situation. Two drivers, one parking lot and only one winner, who doesn’t recall this intense moment?

Credits goes to DDB, Argentina

This new commercial from Microsoft is showing the future possibilities of Kinect, which as said in the film go beyond the expected.

The tone, design and actually the entire film seems very familiar compared to Apple and the Ipad ads. Guess, several of our daily devices and tablets, now has soo many features and possibilities that the companies exhaust the marketing budgets to get consumers realize and recognize them.