When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..

The “Got Milk” campaign have had an innumerable celebrities and Hollywoord stars as spokespersons for the The Milk Processor Education Program, a federal funded organization which promotes daily intake of calcium.

The print ads featuring a celeb with a milk mustache has become well -known all over the world and now Salma Hayek has been chosen to be the next bilingual celebrity since Sofia Vergara to join the campaign. The 45-year-old star are going to appear with and next to her daughter Valentina Paloma in three print ads and two TV ads throughtout 2012.

Besides focusing on milk the program also has jumpstarted a new campaign, The Breakfast Project. The interactive campaign with Facebook as the focal point of creating engagement, is dedicated to reaching all demographics about the importance of eating the first meal of the day and maintaining a balanced diet.

Here you can see the first TV spot and an interview with the new spokeswomen, who seems to fit perfectly with the campaign and communication and not least to be worth every penny:

While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.

In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.

Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.

As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.

The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:

During October or during the Motor-Tober MINI celebrates the brand’s made-up holiday that lasts the entire month. I myself was a little sceptical about this when I came across different articles and ads regarding this, but actually the campaign has been running five years in a row!

Apparently, Motor-Tober is created to be all about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October marketing campaign focuses on capturing autumn fun with witty ads and MINI gear, encouraging more test drives and events at dealerships across the US and promoting aggressive financing on all available models.

The campaign is among MINI’s most comprehensive all year and efforts are made in every department from communication, media planning and espacially through heavily activation at the dealers.

The Motor-Tober marketing campaign is communicated in national radio, online and television throughout the entire month of October. Unfortunately, I haven’t been able to find any TV ads, but since it’s Halloween today, I definitely want to share these cool print ads from 2009.