I have seen and shared a lot of different cases with projection mapping, however as you are about to see, they all now seem insignificant and totally outdated.

The following impressive films by the Found Collective show real time projection mapping created to showcase PlayStation’s “Immersive Movie Experience”

It’s cool and amazing and a campaign worth sharing:

Sony PS3 Video Store - Realtime Projection Mapping - Part3 from The Found Collective on Vimeo.

This new commercial from Microsoft is showing the future possibilities of Kinect, which as said in the film go beyond the expected.

The tone, design and actually the entire film seems very familiar compared to Apple and the Ipad ads. Guess, several of our daily devices and tablets, now has soo many features and possibilities that the companies exhaust the marketing budgets to get consumers realize and recognize them.