ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)
This is an great idea, well-executed and hilarious advert:
LG: The World’s Slimmest TV - Smart Thief Caught on Camera
I don’t know why this cool stunt from LG hasn’t catched my attention before now!? However, I still have to share this - the sale and product claim from LG might be outdated (uploaded back in late December 2011) but the idea and simple execution is certainly worth checking out.
Credit goes to Y&R, Amsterdam - and that’s it, Don’t want to ruin the surprise :-)
Direct TV - The Extreme Cause and Effect
Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.
The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:
P&G: “The Special One” becomes Face of Braun Shavers
Real Madrid C.F and F.C Barcelona is close rivals and competitiors and the same can be said about Philips and Braun, when it comes to selling shavers to men around the globe.
To step up the competition Braun has chosen a somewhat “special” endorser to get mens’ attention and give the brand an edge, that’s hard to match. Mourinho will from October appear in television and print advertising to promote the company’s series range of premium electric shavers.
José Mourinho is a well-known or actually a famous football manager with an impressive reputation for his winning mentality and self-confidence.
He has won trophies - a lot of tropies with different teams around europe and besides being successful in winning games, he is brilliant at tackling the press and give quirky comments. He actually speaks Portuguese, Spanish, Italian, French and English fluently and in October 2010, Mourinho was even ranked No.9 on the list of Most Influential Men published by AskMen.com.
Despite Mourinho’s skills and the fact that he’s also considered as having a refined sense of fashion, I’m very impressed that Braun has the courage to choose Mourinho and his big mouth. - He truely is a special one with a fierce temper.
According to MarketingWeek, Braun says Mourinho’s “charisma, style, passion and performance” are synonymous with its brand’s heritage. I find it difficult to argue against that and will only underline the gain of edginess to the brand.
Time to enjoy “The Special One”:
Volkswagen: New Golf Cabriolet - Drive on the Bright Side
I have earlier praised different commercials from VW and now it’s time to share yet another brilliant ad from the car manufacturer. The new Golf Cabriolet commercial immediately initiates warmth and nostalgic feelings and then comes the question: “Remember how the cars you had the most fun in never had a roof?” - NO of course there was no roof, it was just fun, innocent and with zero worries, when we fooled around in go karts and racing cars as children.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)