Apple Iphone 4S - Showcasing Application Possibilities of SIRI
I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.
However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and deal with information we all could need and thereby can relate to.
If you should have missed it, the Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls etc.. You can ask Siri to do things just by talking the way you talk - In English only. Siri should understand what you say, know what you mean, and even talk back to you.
The Santa Ad:
Pepsi Max: Halftime Peptalk to Jets feat. Mark Sanchez
Pepsi Max is as earlier written the official soft drink of the NFL and have especially been focusing on the Pepsi Rookie of the Week. However, as the playoffs is getting closer each day, Pepsico has decide to increase the amount of advertising concerning the NFL in general - guess, it will increase further until the Super Bowl in February.
The New York Jets from AFC, who currently is 6th seed with 8-6 and thus in the playoffs wildcard game, apparently was picked out by Pepsico and TBWA/ Chiat/Day to get a halftime locker room peptalk.The team have two matches remaining in the regular season and need to step it up this saturday, when New York Giants “come” to visit Metlife Stadium. Both teams are actually sponsored by Pepsi Max due to a corner partnership with Metlife Stadium, but Pepsi Max will obviously try to give Jets the feel of home field advantage.
Time to check out Mark Sanchez’s acting skills:
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)