Nokia Lumia 920 & Windows Phone 8 OS: “Time to Switch” Campaign Mocks Apple-Samsung Wars
Nokia and Microsoft have tried a number of ways to advertise the Lumia Windows Phone handsets, but the latest ad from Wunderman focus more on the two rivals Apple and Samsung instead of presenting and draw attention to the Lumia 920 features.
In a new minute long spot that’s due to air on US national TV, a wedding reception is interrupted by Apple and Samsung fans, which start to fight each others while two waiters and Nokia Lumia users have fun watching. End message: Don’t Fight, Switch.
Heineken: Open Your World Continues with The Switch
After the well-known success of Wieden & Kennedy’s award-winning films ‘The Entrance’ and ‘The Date’, TBWA/Neboko from Amsterdam now introduces a new Heineken Legend in this new spot for the brand’s ‘Open Your World’ campaign and long lasting concept.
In the commercial, the Legend and some of his friends show up at a dead, dismal bar, which happens to serve Heineken. The Legend stay cool and confident and as the trashy bartender pours the beer he also presses upon a hidden lever underneath the bar, which sets off a wild series of spinning gears and other mechanical magic in the room.
Once again the music is the true star of the ad, with Australian soul train artists Clairy Browne & The Bangin’ Rackettes making an cool appearance.
The overall message to this particular spot and bar transformation is:
The perfect beer calls for the perfect bar.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts.
I love when somebody have found a way to deliver their message and achieve their goals in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
I gather inspiration from a mix of consumer insights, context and content.
On this blog I will therefore write about the advertisements that somehow got my attention in regard to these elements.