Nokia and Microsoft have tried a number of ways to advertise the Lumia Windows Phone handsets, but the latest ad from Wunderman focus more on the two rivals Apple and Samsung instead of presenting and draw attention to the Lumia 920 features.

In a new minute long spot that’s due to air on US national TV, a wedding reception is interrupted by Apple and Samsung fans, which start to fight each others while two waiters and Nokia Lumia users have fun watching. End message: Don’t Fight, Switch.

After the well-known success of Wieden & Kennedy’s award-winning films ‘The Entrance’ and ‘The Date’, TBWA/Neboko from Amsterdam now introduces a new Heineken Legend in this new spot for the brand’s ‘Open Your World’ campaign and long lasting concept.

In the commercial, the Legend and some of his friends show up at a dead, dismal bar, which happens to serve Heineken. The Legend stay cool and confident and as the trashy bartender pours the beer he also presses upon a hidden lever underneath the bar, which sets off a wild series of spinning gears and other mechanical magic in the room.

Once again the music is the true star of the ad, with Australian soul train artists Clairy Browne & The Bangin’ Rackettes making an cool appearance.

The overall message to this particular spot and bar transformation is: The perfect beer calls for the perfect bar.