Budweiser’s Super Bowl Ad in Canada - Taste of Stardom
While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.
In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.
Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.
As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.
The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:
KLM: Spreading Happiness with Small Personal Surprises
Today’s case is about KLM, who chose to spread some happiness among their customers with small but personal presents. By monitoring tweets from KLM travelers the company checked out information about the chosen passenger and picked out a personal gift to hand away before take-off. The brilliant idea spread like fire on the internet an resulted in tremendous buzz and positive worth of mouth.
Sweet Christmas - Sweet Spanair, The Unexpected Luggage
For many people the song “Driving home for christmas” is replaced by “Flying home for christmas” and some people chose the right flight company on Christmas Eve. To celebrate the customers and of course Christmas Spanair decided to surprise the travelers on of their flights.
Tired and eager to see family and friends the passengers as always left the plane and gathered around the conveyor belt to retrieve their luggage. But then… Spanair placed personal presents to each passenger and as you will see, the response gave rise to many smiles.
This is an lovely gimmick by Spanair - the passengers will share their experience, the video might go viral and the employees involved probably had great fun. All it took was the idea and the delivery of 190 presents!
Enjoy:
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)
