My heart belongs to another club in England, but this new campaign from Adidas and Chelsea F.C. is just outstanding and nails it regarding the club spirit with the focus on nothing but the blue color - “Prove your passion for the blues”.

They made a video where they poured all star players with blue paint and the result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.

PS: Only downside might be the association to Avatar :-)

It may seem odd, but British Airways truely is British and therefore encourages all Englishmen to stay home and support the national team GB athletes during the Olympic Games in London.

I’m sure British Airways will have full planes and a pretty good turnover to look forward to during the days of the Games, however I still love the fact that the company have chosen this cool twist in the communication. As one of the print says: It’s only home advantage if you’re home!

As many of you know Lionel Messi was once again named FIFA’s player of the year on Monday, making him a three-time winner of the award!

The Barcelona and Argentina forward received the FIFA Ballon d’Or award for 2011 with 48 % of the votes, winning out over club teammate Xavi Hernandez and Real Madrid’s Cristiano Ronaldo.

“It’s a huge pleasure for me,” Messi said, after accepting the trophy from another three-time winner, retired Brazilian forward Ronaldo. “It’s the third time I get this award, and it’s a huge honor.”

The only other three-time winners are Ronaldo (1996-97 and 2002) and Zinedine Zidane (1998, 2000 and 2003). The FIFA award was renamed last year, when it merged with France Football’s Golden Ball.

Messi scored 55 goals in 2011 for Barcelona, which won its third Champions League title in six seasons, and he had four goals for Argentina’s national team.

Of course Adidas is proud to have the logo on the chest of the world’s best football player and not least happy to have the probably best selling shirt ever. As soon as the announcement were made, Adidas uploaded this great film with the magic boy: