Barclays: Thank You - #YouAreFootball Campaign for the Premier League 13/14 Season
Since pretty much everyone already have seen the new Nike “Possibilities” commercial in honor of the 25th birthday of the Just Do It slogan and sports mentality - which is absolutely a Top 5 favorite this year - I want to share this new commercial from Barclays and the creative agency BBH.
The production is of course not in the same league or budget as Nike, but I’m still impressed with the execution, emotional feel and like the #YouAreFootball communication strategy.
The ad, which aired first time on TV and online ahead of the first game of the new season, is part of a new campaign thanking supporters for their unwavering devotion through triumph and tragedy - all connected with among others the #YouAreFootball hashtag.
Adidas - Chelsea FC: It’s Blue. What else matters?
My heart belongs to another club in England, but this new campaign from Adidas and Chelsea F.C. is just outstanding and nails it regarding the club spirit with the focus on nothing but the blue color - “Prove your passion for the blues”.
They made a video where they poured all star players with blue paint and the result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.
PS: Only downside might be the association to Avatar :-)
British Airways: On Your Marks, Stay Home and Don’t Fly
It may seem odd, but British Airways truely is British and therefore encourages all Englishmen to stay home and support the national team GB athletes during the Olympic Games in London.
I’m sure British Airways will have full planes and a pretty good turnover to look forward to during the days of the Games, however I still love the fact that the company have chosen this cool twist in the communication. As one of the print says: It’s only home advantage if you’re home!
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other.