Budweiser’s Super Bowl Ad in Canada - Taste of Stardom

While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.

In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.

Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.

As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.

The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:

Super Bowl XLVI - 2012: VW Game Day Teaser and Commercial

As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.

Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January VW have seeded a game day teaser with “The Bark Side”, which has already reached more than 10 million views on Youtube.

However, that’s not all - VW has already launched the extended version of the 2012 Game Day commercial and it too is getting lot of attention.

I certainly understand why, “The Dog Strikes Back” is sweet, emotional and not least entertaining once again.

Besides VW, AdAge has collected all other Super Bowl XLVI ads, which already have been released. You can spoil the surprise by watching the ads here or check out the VW below.