One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

Okay, thus the Chrysler ad is actually really great and plays the perfect role as an true American company - a hard-working hero. The theme of “Work Your Way Up” as a human being, as a company and as a country is well delivered.

However I can’t stop thinking - Halftime in America? What’s going to happen with the States 236 years from now? And also is Clint Eastwood 236 year old? Sure seem as an old, wise and a pretty worn down cowboy. His shadow is brilliantly giant in the beginning and he certainly has the stature to be the “spokesman” in such an ad, but still very, very old compared to Eminem from 2011 :-)

I to am excited about the new Kia commercial; “One Epic Ride”, which is about to air during the Super Bowl XLV tomorrow. The ad to me communicates and shows that the Kia brand and this Optima model should be categorized and compared with high end cars. Still, I myself have a hard time changing my attitude towards and perception of the Kia Brand, but the effort does earn some credit.

Another car ad, which have caught me attention is VW with the “Black Beetle”. I find the message and the downplay from Volkswagen much more appealing and also humorous. The new Black Beetle might be just the car for me and I love, how the beetle illustrates how much fun I would have driving the new model..

I myself can’t wait to get a 40-50 inch 3D / HD flat screen. Previously, I have written about the Samsung campaign, which also intensified my desires to buy with the cool animated butterflies, waterfall and gigantic cat.

Unfortunately things haven’t changed and I still can’t afford such an TV. My hope is though that further technology innovations and my economical situation soon will make me able to point at Fernando Torres or maybe Aaron Rodgers and ask them to jump back into the screen! - How cool would that be?

(Especially, if it could be during the Champions League Finale or perhaps the Super Bowl)

Well, enough wishful thinking for one day, just take a look at the prints below and enjoy the soo simple and straight-forwarded idea, which from my point of view is executed very nicely.

.

Who should invade your home? - Megan Fox or Brad Pitt? - Yeah Right.. :o)

.

Panasonic - Viera 3D:

.

Advertising Agency: Lobo, Santiago, Chile

Creative Director: Christian Quintana

Art Director: Edison Saravia

Copywriter: Christian Quintana

Illustrator: Ricardo Salamanca

Photographer: Patricio Pescetto

Additional credits: Victor Aguilera, Monica Peralta, Isabel Lobo