While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.

In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.

Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.

As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.

The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:

I have found and put up the first pieces of Christmas decorations in my apartment, listened to Under the Mistletoe by Justin Bieber and now it’s time to share some Christmas Ads. :)

Today, I will share 3 different ads from 3 retailers, who all seek to catch the Christmas spirit and generate store traffic:

1: John Lewis: The 90-second video shows Lewis McGowan impatiently waiting for Christmas Day to arrive. But, when the morning finally comes, the little boy ignores his own gifts, rushing instead to give his parents the present he bought for them.

2: Boots: The 2011 Boots Christmas ad features a cinematic spy-movie-style orchestral take on the Sugababes’ Girls, which of course is a cover version of Ernie K Doe’s “Here Come The Girls”, both of which have regularly been used in previous Boots adverts.

The 2011 M&S Christmas advert ran for the first time on Sunday 6th November during the X Factor double eviction programme featuring the finalists from the show itself.

The remaining contestants perform a Christmas song “When you Wish Upon A Star” in the advert that runs right up until the X Factor final week in December 2011.