Dunkin’ Donuts Launch Shark Week Sponsorship with Shark Bite Donut & Take a Bite, Take a Pic Competition
Dunkin’ Donuts has partnered with Discovery Channel to become sponsor of this year’s Shark Week - television’s longest running must-see TV event, which is returning to the Discovery Channel on August 10.
Besides being the TV sponsor and getting lots of exposure, Dunkin’ Donuts have created a special Shark Bite Donut and will from today activate the sponsorship with special offers and competitions.
To join in on the yearly feeding frenzy, Dunkin’ Donuts is asking both DD and shark fans across the US to, “Take a Bite, Take a Pic.”. Anyone who shares a selfie on Twitter or Instagram of taking a bite out of their favorite breakfast item using the special hashtag #DDSharkWeek can win prizes.
Some “Take a Bite, Take a Pic” participants will also be featured on Discovery Channel’s “Shark After Dark”, as each night host Josh Wolf encourages viewers to visit the special website sharkweek.com/dunkin to vote for the “Dunkin’ Bite of the Nite.”
Newcastle Brown Ale is Ready to Celebrate Independence Eve with “If We Won” Campaign
Back in February, Newcastle Brown Ale won everyone over - including the Americans - with their "If We Made It" ambush campaign around Superbowl.
Now the company and the agency Droga5 are back with a new campaign and it imagines what America would be like if Britain had won the Revolutionary War.
Every Independence Day, American beer companies design their cans with stars and stripes to celebrate the day with consumers and exploit the nation’s strong sense of patriotism to sell more beer.
Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they lost the war and thus not really invited to take part in the celebrations.
To get in on the holiday action despite the brand history and origin, and to poke fun at rampant patriotic displays by American brewers, Newcastle Brown Ale has created Independence Eve, an American “holiday” designed specifically to sell British beer. The idea was launched last year and very cleverly on July 3rd, Newcastle aim to encourage Americans to grab a Newcastle Brown Ale and toast to the country that nearly ran this one.
This year, Newcastle will celebrate Independence Eve by exploring how great America could have been if Great Britain had won the Revolutionary War. The “If We Won” program, launched yesterday, features 16 pieces of filmed content to help Newcastle celebrate the land that nearly became “Great Britain 2.”
The British actor, Stephen Merchant kicks things off with the amusing video below and new pieces will be uploaded continuously on the website - http://www.ifwewon.com/ and you can of course take part in the Independence Eve celebrations on Facebook and Twitter.
Burger King: Motel BK - The Perfect Place to Cheat on the Whopper
Burger King, New Zealand recently launched a new line of TenderCrisp Chicken Burgers, but needed something very persuasive to make people cheat on their beloved Whopper - the default burger of choise.
Together with Colenso BBDO Auckland the company therefore opened a perfect place for burger cheating - the Motel Burger King.
Yes, it sounds pretty cheap, but the actual execution and well thought out cross media strategy applied seem to have created successful results in this case video.
I see and come across more and more offline stunts being much more creatively and comprehensively activated through social platforms - and I’m a big fan of how brands and agencies are taking things to the next level, creating true offline brand experiences and making those moments actually worth and fun to share for the consumers.
Two years ago Burger King would have had a Facebook logo on their trays with a text like - “Share you TenderCrips Chicken Burger Meal and win a free smoothie” or something plain and boring like that..
The campaign was not only activated online and through Facebook - filming from the BK Hotel was also integrated in the classic TVCs to create synergy and link to the seeded content produced during the pre-arranged visits from different celebrities.