Newcastle Brown Ale is Ready to Celebrate Independence Eve with “If We Won” Campaign
Back in February, Newcastle Brown Ale won everyone over - including the Americans - with their "If We Made It" ambush campaign around Superbowl.
Now the company and the agency Droga5 are back with a new campaign and it imagines what America would be like if Britain had won the Revolutionary War.
Every Independence Day, American beer companies design their cans with stars and stripes to celebrate the day with consumers and exploit the nation’s strong sense of patriotism to sell more beer.
Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they lost the war and thus not really invited to take part in the celebrations.
To get in on the holiday action despite the brand history and origin, and to poke fun at rampant patriotic displays by American brewers, Newcastle Brown Ale has created Independence Eve, an American “holiday” designed specifically to sell British beer. The idea was launched last year and very cleverly on July 3rd, Newcastle aim to encourage Americans to grab a Newcastle Brown Ale and toast to the country that nearly ran this one.
This year, Newcastle will celebrate Independence Eve by exploring how great America could have been if Great Britain had won the Revolutionary War. The “If We Won” program, launched yesterday, features 16 pieces of filmed content to help Newcastle celebrate the land that nearly became “Great Britain 2.”
The British actor, Stephen Merchant kicks things off with the amusing video below and new pieces will be uploaded continuously on the website - http://www.ifwewon.com/ and you can of course take part in the Independence Eve celebrations on Facebook and Twitter.
Burger King: Motel BK - The Perfect Place to Cheat on the Whopper
Burger King, New Zealand recently launched a new line of TenderCrisp Chicken Burgers, but needed something very persuasive to make people cheat on their beloved Whopper - the default burger of choise.
Together with Colenso BBDO Auckland the company therefore opened a perfect place for burger cheating - the Motel Burger King.
Yes, it sounds pretty cheap, but the actual execution and well thought out cross media strategy applied seem to have created successful results in this case video.
I see and come across more and more offline stunts being much more creatively and comprehensively activated through social platforms - and I’m a big fan of how brands and agencies are taking things to the next level, creating true offline brand experiences and making those moments actually worth and fun to share for the consumers.
Two years ago Burger King would have had a Facebook logo on their trays with a text like - “Share you TenderCrips Chicken Burger Meal and win a free smoothie” or something plain and boring like that..
The campaign was not only activated online and through Facebook - filming from the BK Hotel was also integrated in the classic TVCs to create synergy and link to the seeded content produced during the pre-arranged visits from different celebrities.
The Virtual Fence Project: How Social and Virtually Pins Can Save Our Forests
I just happen to stumble upon the following case, which is most likely one of many entries to this year’s Cannes Lions and other upcoming ad awards.
No matter what, it should defintely be shared and get acknowledge for the creative use of social and tapping into the “new” social behaviour of sharing ones location.
In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests are trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” are not clearly defined and corrupt practices are not prevented.
Since Thai tourists as every one else nowadays always check-in and share their location on their social network from their smartphones, the digital agency CJ Worx created “The virtual Fence Project”, and utilized social media to virtually pin point borderlines and thus reclaim forest territories.
Suddenly, with som creative thinking, Foursquare became the vehicle to raise awareness and get people involved in forest conservation - all with just a simple tap of a “check-in” button.
Unfortunately, the level of engagement, reach, effect on awareness etc. are not presented in this case, but the idea in itself is stil worth spreading.