GoPro: Hero3+ Camera - Capture and Share Your Adventures
I love to travel and stay in shape by running some miles - and especially love when the two things is combined during a stay in new cities or at unknown locations. However no one would call me an adventurer and I’m definitely no adrenalin junkie - which I’m always reconsidering and very much wondering about, when I see a film like the one from GoPro.
The new film is shot 100% on the new camera from GoPro and I get nothing but if not extremely envious about the experiences captured in films like these.
It’s not original, but I’m certain it works its magic, when you have scenes like the ones your about to see - particularly within the actual active target group… Meanwhile… I’m soo close to signing up to a parachute jump or getting a diving certificate - and one day when I do, I’m going to film everything with a camera such as the Hero 3+..
Johnnie Walker: Inside the Circuit Campaign - Step Inside and Live the F1 Lifestyle
Back in 2005 Johnnie Walker took a bold step by partnering with one of the most iconic teams in Formula 1, the Vodafone McLaren Mercedes team.
The link between drinking and driving might seem off, but the mismatch is exactly one of the focal points in the communication strategy besides connecting values such as pioneering, progressive, quality, style and sophistication together with the brand.
Now, in 2013 Johnnie Walker will be giving consumers even further exclusive insight into the stylish, exclusive and glamorous world of Formula 1 and the lives of the Vodafone McLaren Mercedes drivers. Through the global "Step Inside The Circuit™" campaign, fans can follow Jenson Button as he takes viewers on a journey of the F1 lifestyle circuit. Johnnie Walker will thereby once again activate the sponsorship be giving access to what is normally only reserved for the privileged few.
The first piece of content launched this season is this cool walk with Jenson Button:
Fastweb: The Fastline Campaign by M&C Saatchi Milan
To promote Fastweb’s fast internet services, M&C Saatchi, Milan created this incredible stunt in the Metro in Milan. The commuters got a big surprise when they boarded the metro in Milan and got off in Tokyo!
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts.
I love when somebody have found a way to deliver their message and achieve their goals in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
I gather inspiration from a mix of consumer insights, context and content.
On this blog I will therefore write about the advertisements that somehow got my attention in regard to these elements.