As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Thanks to the utilization of the distinctive color of the beer, the campaign literally tied with the product and even consumption situation because you had to order the dark beer in order to participate. Order, engage, enjoy and share - now that’s great thinking..

Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

It’s the third Sunday of Advent and thus of course I want to share something that emphasizes this sweet, lovely season. Luckily, Heineken have made it really easy, since the brand have chosen to create a social Christmas Tree and invite people of Singapore to share their greetings with the world through a visual showcase on an actual tree!

The Heineken Social Christmas tree is invented by Iris Singapore, it’s 11 metres tall and has 48 screens all linked together and powered by Facebook.

It’s cool, creative and certainly captures the true sharing spirite of Christmas :)