Apple Iphone 4S - Showcasing Application Possibilities of SIRI
I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.
However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and deal with information we all could need and thereby can relate to.
If you should have missed it, the Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls etc.. You can ask Siri to do things just by talking the way you talk - In English only. Siri should understand what you say, know what you mean, and even talk back to you.
The Santa Ad:
Pepsi MAX: Road Trip to the Race Track
In Denmark Pepsi MAX has chosen an 100 % music strategy this year, but in the US the brand is continuously utilizing the passion and attention from all kinds of sports fans. The brand is for instance visible and involved in the MLB, The NFL, The NBA and Nascar.
In regard to Nascar, Pepsi Max has teamed up with the famous driver Jeff Gordon, who is four-time NASCAR Cup Series champion, three-time Daytona 500 winner, four-time Brickyard 400 winner and the list goes on..
In this entertaining commercial, Jeff Gordon needs to get down to Daytona in time to win his way to victory lane. Max has a rush order of Pepsi MAX to deliver to thirsty race fans and thus they end up together in an unusual road trip. One drives a race car on weekends - the other drives a delivery truck all week. Together, they¹re about to embark on one crazy ride, where Jeff Gordon doesn’t seem afraid to be self-ironic
Seattle’s Best Coffee is ready to Serve - A serious Relaunch
Many may not be aware of the fact that Seattle’s Best Coffee is a subsidiary to Starbucks and that they have announced impressive expansion in the US.
In Denmark we have only one Starbucks, yes ONE Starbucks Café in the Copenhagen Airport and our love and loyalty to Starbucks therefore only can be shown and truly expressed when we travel abroad. In US the story of course is totally different with more than 10.000 Starbucks shops across the country!
Seattle’s Best Coffee as a brand is now ready to challenge the Starbucks empire and will seek to grow from having 3,000 cafés to 30,000 within this fiscal year!!
The expansion began the 12th May this summer, where the relaunch of the brand kick-started by “taking over” and invade the Starbucks Headquaters. The results can be seen below:
Besides stating that Seattle’s Best Coffee is ready to serve the US consumers, Canada also have had the pleasure to be visited by a lot of red Refrigerators. A campaign named 1000 Cups have been made to introduce the coffee to the Canadian people.
I love this initiative, which I believe have spread joy and WOM all over the country. I can assure you, that I will be visiting a Seattle’s Best Coffee Café next time I have the chance - need to taste the fuzz!
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)
