NewsPaperWorks: 6 Distractions You Can Miss While Reading
I absolutely love this stunt made to deliver a strong and convincing message to all advertisers in Belgium to not underestimate the power of the newspaper.
On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, the belgian agency Duval Guillaume came up with the idea to give three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet - And they kept on reading. Despite the fact that the agency provided more than enough to distract them..
Quiksilver Presents FEW WORDS featuring Candide Thovex - World Class Content
I don’t ski or snowboard, but I’m absolutely amazed with this new film funded by Quiksilver featuring Candide Thovez, who apparently is a X-Games champion - a French acrobatic athlete beyond compare.
Of course this dude is sponsored from head to toe and among others by Quiksilver, which have chosen to invest in this amazing and with certainty expensive film production, which only emphasizes the importance of content and context.
Few Words’ premiere took place in October in Paris with an ongoing world tour, which reach Copenhagen tomorrow Thursday the 29th of November.
All selected cinemas and tour dates are listed on the Few Words facebook page.
Sony NEX5: DSLR GEAR - NO IDEA
After searching for weeks, I finally came across a new campaign worth sharing and as anticipated Christmas campaigns are now surfacing across all categories.
Sony, as one of the companies seeking to be highly in demand every Christmas, have made a brilliant new series of spots in connection to the NEX camera line. In a very entertaining manner Sony, Australia presents different recognisable DSLR-NO-IDEA users. From the Macromaniac, who just can’t seem to find the right angle of that beautiful flower, to the Vidiot whose home movies need to have that cinematic feel and rig. The characters are strikingly identifiable and a funny take on the geeky photographer trend continuously growing.
In the following ad we meet all the characters, but if interested you can digg deeper at Sony’s youtube channel.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other.
