The market for small cars is evolving faster than ever and now Toyota is ready to take part and win shares with the new IQ model.

With the agency Happiness from Brussels in Belgium, Toyoto has come up with one of the most clever Google Maps based promotional campaigns yet.

To help promote the small city car the company are driving the IQ around with a 360 degree panoramic camera rig strapped to the roof to capture Street View images and filling in all the blanks on Google Maps.

The campaign, currently running in Belgium, allows anyone to report a small street that doesn’t have Street View on the Toyota IQ - Street View Google Map. The Toyota IQ then travels to the street, captures the Street View images and adds them to the map.

It’s simply such an brilliant idea - The campaign shows off the car and how easy it is to maneuver around in the city and also adds value by completing the maps of the city.

Check it out below and visit the IQ Street View Website for more information..

Samsung Electronics, IDEO and Hungry Man recently launched a new digital advertising campaign focused on the significance of memory in PCs, smartphones and other digital devices, and the many advantages of Samsung memory.

Normally the more tech specific communication is directed towards businesses and professional procurement officers and thus not the consumers, but by visualizing user experiences with a humorous touch, the new video ads seek to tell just how important it is to choose electronic devices with memory components of high quality, high performance and low power consumption.

I question, if the consumer ever will be interested in these more indirect or hidden tech solutions as such. We demand high quality devices with the best possible technology, thus when facing the moment of truth and need to decide among brands, this will probably be of low value, priority and/or an expected functionality of the devices considered.

However, the frustrations shown and illustrated in the new web ads are certainly something consumers can identify with, which to my belief, is a vital first step to persuade consumers to actually be aware and care.

When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.

However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and deal with information we all could need and thereby can relate to.

If you should have missed it, the Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls etc.. You can ask Siri to do things just by talking the way you talk - In English only. Siri should understand what you say, know what you mean, and even talk back to you.

The Santa Ad: