With the Winter Games getting close, P&G and W+K Portland have launched a new great emotional ad “PICK THEM BACK UP” and is thus ready to honor moms once again..
Just as in 2012, I love the link between the sponsorship and target group and find the execution outstanding. In other words, I’m convinced P&G wins lots of goodwill among moms with this communication…
Facebook 1914 - Museum of the Great War & DDB, Paris - Turning History Into An Interesting Human Story
To promote the Museum of the Great War DDB, Paris created a very special brand page on Facebook - actually a personal looking page with the profile of Leon Vivien with the idea to imagine what French people would have posted on facebook if it had existed in 1914.
Through Facebook the story of Leon is cleverly made much more interesting, relevant and tangible for the younger audiences with hundreds of posts and comments, plus dozens of documents and objects from the museum collection.
Over time the story was told with twists and turns and developed like a serie - A human story unfolded in a way the target group could relate to and thus eventually created the desire to further experience and explore first hand at the museum.
Nivea and DraftFCB: Useful Advertising In Sunny Brazil
Nivea and Giovanni+DraftFCB, São Paolo may not be the first to take advantage of the sun and creating a concept with ads offering a phone recharging gadget, but the target group probably don’t mind.
The print ads are highly relevant for the consumers in Brazil with its beach culture and not least makes totally sense together with the communication and promotion for Nivea’s line of sun lotions. - Thanks to the product and the charger the sun loving beach visitors don’t need to leave the sun for anything.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other.