Nike+ “Make it Count” - A day in the Life of the PROs
I can’t help it, Nike just keep making the coolest ads and online films and now it is time to share yet another web film. As earlier written in a post last month, Nike+ is focusing on “making it count” - every day, every training is about getting one step closer to your goal. A branding concept very relevant with a year of both the EURO2012 and the Olympics.
This film shows how some of Nike’s athletes make it count to reach their goals, but with a cool twist in regard to one’s perception of a typical day in the life of a pro athlete.
