Tok&Stok: Easy Assemblage - Keep It Simple Stupid

12 months ago, I wrote about how Tok&Stok cleverly showed how easy the company’s furniture is to assemble by using only 140 characters in tweets - The Twitter manual. It was easy to understand, always at hand and saved tons of paper.

Today, The company have they same communication objective and delivers the message just as simply in this print ad. Kiss you say? - Yep it works… :-)

In a few weeks I will be the happy owner of my first car, a brand new VW Up! It’s supposed to be the best car within the small size range and also very easy to handle - especially when driving around and parking in the city.

Hopefully, no parking space will seem to difficult or small to my confidence and abilities behind the wheel. However, I must admit that if I come across these “Nightmare Parks” situations, I probably will go around the block to find another spot…

Credit goes to DDB Sidney

The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..

The “Got Milk” campaign have had an innumerable celebrities and Hollywoord stars as spokespersons for the The Milk Processor Education Program, a federal funded organization which promotes daily intake of calcium.

The print ads featuring a celeb with a milk mustache has become well -known all over the world and now Salma Hayek has been chosen to be the next bilingual celebrity since Sofia Vergara to join the campaign. The 45-year-old star are going to appear with and next to her daughter Valentina Paloma in three print ads and two TV ads throughtout 2012.

Besides focusing on milk the program also has jumpstarted a new campaign, The Breakfast Project. The interactive campaign with Facebook as the focal point of creating engagement, is dedicated to reaching all demographics about the importance of eating the first meal of the day and maintaining a balanced diet.

Here you can see the first TV spot and an interview with the new spokeswomen, who seems to fit perfectly with the campaign and communication and not least to be worth every penny: