This hilarious new ad for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how the paper would cover the story of Three Little Pigs from the paper’s front page headline, to web coverage with footage from the scene, to social media discussions and even outcry on Twitter.

The ad creatively follows the developing story of the pigs’ arrest for killing the Big Bad Wolf, shows a simulation of the Big Bad Wolf blowing the houses down, and finally twists the ending of the age-old fairy tale.

Apparently, it is the first major television campaign for the Guardian in over twenty-five years and the process of creating and writing the paper has certainly changed since. The change in the media landscape and people’s abilty to share and show opinions world wide in real time is exactly why the Guardian found it necessary to promote the paper’s concept of “open journalism,” - The paper wants to communicate that the organization and employees have adapted and the approach to journalism has been advanced accordingly to the evolution.

I’m quite amazed by the result and would like to also give credit to the agency BBH, London. The creative idea, the storyline and the execution are all profound.

To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.

I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.

During December I have until now shared some different Christmas ads, that either entertain and/or capture, what I believe to be the true Christmas spirite.

Today, I want to share these print ads made by JWT, London concerning drinking and driving during the Christmas season. They belong to a very different category than light entertainment and plain fun, but are nicely executed and thus deserve a post as well.

“Christmas is just around the corner”:

Winter 2011 was a chilling prospect for the Auckland City Mission. The Auckland City Mission challenge was the recession and not least the cold winter months, which was a particularly hard time. Therefore the yearly Winter Appeal was focused on collecting food and financial donations to help thousands of Aucklanders in need.

The Auckland City Mission needed a mascot - a true hero, who would help all day all over the city and the result was Kenneth, a remote-controlled pengiun introduced and built by Publicis Mojo.

As a robotic, simple pengiun, Kenneth was fragile and vulnerable and even lost a wheel temporarily due to hard work on the streets. However, little Kenneth didn’t get results all by himself. Thanks to a fully integrated campaign with a well thought out social media strategy people in Auckland were willing to help out and donate.

Collection boxes were filled around the city and donations were made via txt and the website and you could even follow Kenneth on Twitter and Facebook. During the winter, Kenneth helped the Mission raise $288,055 from a city of just over 1 million people. Enough to help those in need.

Real Madrid C.F and F.C Barcelona is close rivals and competitiors and the same can be said about Philips and Braun, when it comes to selling shavers to men around the globe.

To step up the competition Braun has chosen a somewhat “special” endorser to get mens’ attention and give the brand an edge, that’s hard to match. Mourinho will from October appear in television and print advertising to promote the company’s series range of premium electric shavers.

José Mourinho is a well-known or actually a famous football manager with an impressive reputation for his winning mentality and self-confidence.

He has won trophies - a lot of tropies with different teams around europe and besides being successful in winning games, he is brilliant at tackling the press and give quirky comments. He actually speaks Portuguese, Spanish, Italian, French and English fluently and in October 2010, Mourinho was even ranked No.9 on the list of Most Influential Men published by AskMen.com.

Despite Mourinho’s skills and the fact that he’s also considered as having a refined sense of fashion, I’m very impressed that Braun has the courage to choose Mourinho and his big mouth. - He truely is a special one with a fierce temper.

According to MarketingWeek, Braun says Mourinho’s “charisma, style, passion and performance” are synonymous with its brand’s heritage. I find it difficult to argue against that and will only underline the gain of edginess to the brand.

Time to enjoy “The Special One”: