I can’t help it, Nike just keep making the coolest ads and online films and now it is time to share yet another web film. As earlier written in a post last month, Nike+ is focusing on “making it count” - every day, every training is about getting one step closer to your goal. A branding concept very relevant with a year of both the EURO2012 and the Olympics.

This film shows how some of Nike’s athletes make it count to reach their goals, but with a cool twist in regard to one’s perception of a typical day in the life of a pro athlete.

I to am excited about the new Kia commercial; “One Epic Ride”, which is about to air during the Super Bowl XLV tomorrow. The ad to me communicates and shows that the Kia brand and this Optima model should be categorized and compared with high end cars. Still, I myself have a hard time changing my attitude towards and perception of the Kia Brand, but the effort does earn some credit.

Another car ad, which have caught me attention is VW with the “Black Beetle”. I find the message and the downplay from Volkswagen much more appealing and also humorous. The new Black Beetle might be just the car for me and I love, how the beetle illustrates how much fun I would have driving the new model..