The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..

To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.

I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.

I often find the Greenpeace methods and goals rather extreme. To me, the world isn’t as black and white as communicated, however I find it important to have information from all sides and parties, open debate about different issues and truely value their freedom of speech.

Furthermore, I often find the Greenpeace’s campaigns very creative and value their ability to create attention-demanding communication. The following campaign from New Zealand is no exception.

The need to communicate from Greenpeace’s perspective was first of all due to New Zealand this year suffered its worst ever maritime environmental disaster. The MV Rena cargo ship ran aground and spilled 350 tons of oil into the Bay of Plenty, killing 20,000 birds.

Secondly, The New Zealand government now has opened its waters to foreign oil companies for deep sea oil prospecting. However, according to Greenpeace a deep sea oil spill could be over 1000 times worse and thus to emphasise the risks of deep-sea oil, Greenpeace asked the agency, Publicis Mojo Auckland to use the smaller scale Rena oil spill as an example.

The result was the production of hundreds of posters and 10 canvas artworks all using the oil covered bodies of birds killed during the disaster as a memorial and a warning against a much greater catastrophe.

Each print was an original, made with actual birds and oil from Rena. The agency then put these real oil prints up as street posters and opened a pop-up gallery for an “oil on canvas” exhibition. The price of entry was simply to sign the petition.

Finally, they also created a TVC using the images of the prints and sent out individual DM packs with sealed oil prints to media and celebrities.

Check it out:

It’s not the first time that I share a small, simple but smart campaign or campaign element and this outdoor stunt from Mercedes-Benz is also worth adding to the list.

To launch the Mercedes-Benz 2012 C-Class Coupe, BBDO, Toronto came up with a brilliant idea to show-off the model and communicate speed.

As can been seen in the picture, the car was parked in front of a motion blurred wall, sidewalk, with a billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion further, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Winter 2011 was a chilling prospect for the Auckland City Mission. The Auckland City Mission challenge was the recession and not least the cold winter months, which was a particularly hard time. Therefore the yearly Winter Appeal was focused on collecting food and financial donations to help thousands of Aucklanders in need.

The Auckland City Mission needed a mascot - a true hero, who would help all day all over the city and the result was Kenneth, a remote-controlled pengiun introduced and built by Publicis Mojo.

As a robotic, simple pengiun, Kenneth was fragile and vulnerable and even lost a wheel temporarily due to hard work on the streets. However, little Kenneth didn’t get results all by himself. Thanks to a fully integrated campaign with a well thought out social media strategy people in Auckland were willing to help out and donate.

Collection boxes were filled around the city and donations were made via txt and the website and you could even follow Kenneth on Twitter and Facebook. During the winter, Kenneth helped the Mission raise $288,055 from a city of just over 1 million people. Enough to help those in need.