Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)

This is an great idea, well-executed and hilarious advert:

I don’t know why this cool stunt from LG hasn’t catched my attention before now!? However, I still have to share this - the sale and product claim from LG might be outdated (uploaded back in late December 2011) but the idea and simple execution is certainly worth checking out.

Credit goes to Y&R, Amsterdam - and that’s it, Don’t want to ruin the surprise :-)

This “Cursor Meeting” must be the most simply idea to get people to interact - not only with the Milka brand but also connecting collectively.

The brand needed to demonstrate Milka’s purpose online: bringing people together. This seem pretty difficult since in a virtual space nobody is present physically. Only our cursors represent us and therefore somehow the brand and HPS Interactive, Budapest got the idea to use nothing but the cursors to express tenderness.

On the Milka Cursor Meeting campaign site people could play together live at the same time, on the same website by seeing each other’s cursors. They could follow an event-moderator to form symbols and words by moving their cursors.

The campaign has ended and there are no more “meetings” scheduled, but after watching the case beneath, you can still see some videos of the “meetings” hosted back in October 2011.

In 2011, Google partnered with four global brands in an advertising experiment - The Project Re:Brief. The goal was simply to test, how the ideas that defined the advertising industry in its infancy, can inspire a whole new generation of creatives and marketers.

Of course, the remaking of these ads not only make the classic ads contemporary but also shows off Google’s own technology. The new effort, created out of Johannes Leonardo and Google Creative Lab, revisits old school favorite ads from Coca-Cola, Volvo, Alka-Seltzer and Avis and translates their messages for various digital formats.

For example, Coke’s classic “Hilltop” ad featuring the familiar jingle “I’d Like to Teach the World to Sing,” becomes a display ad through which online viewers could send digital messages of good cheer to someone in a city of their choice.

Volvo’s 1962 “Drive it Like You Hate It” campaign, which posed that driving the car offered up therapeutic advantages “cheaper than psychiatry,” is translated through the story of Volvo Owner Irv Gordon, who put 3 million miles on his 1966 Volvo P1800S, an app-like filmic experience that leverages Google+ and Google Maps.

Further reinterpretations, of Alka-Seltzer’s “I Can’t Believe I Ate the Whole Thing,” and Avis’ “We Try Harder” campaign, are forthcoming.