The following bold and brilliant short movie is completed and produced by the brothers Van and Casey Neistat. Two upcoming guys and brothers, which have been making shorts for years, is now on the take-off to the fame with the documentary Bike Thief, a new show on HBO and not least thanks to this stunt.

The thing with this short film is, if you’re an aspiring film maker and got the opportunity to make a film for Nike, it would probably be something you would take very seriously and a project to which you would give your best of everything.

Therefore, running off with the production money from Nike and travelling around the world instead may seem like an unthinkable thing to do - even crazy..

However, the brothers seem to knew exactly what they were doing. The task from Nike was to make a short film promoting the new Fuelband range mixed with the “Make it count” concept and communication. The interpretation of the brief to just run and run with the money until broke might as said seem crazy, but the result is absolutely amazing, and Nike is probably more than satisfied with the growing number of views and the buzz created.

Nike have done it again - been creative about a product launch and thus deserves another post to be shared. The creative campaign was a combination of a street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna’s dark streets and - thanks to a GPS data transferring app - online at the same time.

The game concept place the product/Jacket in perfect context displayed in use and created a fun challenge for the actual target group. As always credits should not only go to Nike, but also the agency - this time Jung von Matt / Neckar.

I can’t help it, Nike just keep making the coolest ads and online films and now it is time to share yet another web film. As earlier written in a post last month, Nike+ is focusing on “making it count” - every day, every training is about getting one step closer to your goal. A branding concept very relevant with a year of both the EURO2012 and the Olympics.

This film shows how some of Nike’s athletes make it count to reach their goals, but with a cool twist in regard to one’s perception of a typical day in the life of a pro athlete.

Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!

Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program, “KobeSystem” available only to those truly successful people thirsting for more success.

Featured in these spot by Wieden + Kennedy London are no less than Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson and Jerry Rice.

Take time to also check out Nike.com, where you will find much more information and cool design

Nike, UK probably looks forward to 2012 since it’s a great sports year with both the EURO 12 in Poland/Ukraine and the Olympic and Paralympic Games in London. To share the excitement Nike started looking forward to 2012 on New Year’s Eve with focus on how to #makeitcount:

“Tomorrow sees the start of a massive year for athletes across the UK. How are you going to up your game?”

Besides the film above Nike have made two films with two very different, yet experienced athletes – Rio Ferdinand and Paula Radcliffe. Rio Ferdinand has played over 250 games for Manchester United and has been capped by his country 81 times and back in 2003 Paula Radcliffe ran the marathon in 2:15:25 - a time which has yet to be beaten by any woman in the world.

The two films show that the two selected pros haven’t lost their motivation and desire to win trophies or beat records and how they will make it count this year…