As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Thanks to the utilization of the distinctive color of the beer, the campaign literally tied with the product and even consumption situation because you had to order the dark beer in order to participate. Order, engage, enjoy and share - now that’s great thinking..

One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.

The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:

During Christmas every foundation hope that you will think of the less fortunate and donate money to good causes and I have to admit that I personally could and should donate more to different relief organisations. However, I often get a little provoked or annoyed by the very aggressive volunteer collectors on the streets and the direct mails in my mailbox seldom gets any of my attention.

That’s why I like how eBay have found a way to donate, which is easy, fun and less insisting. To do this, eBay have launched and designed an interactive storefront in New York and San Francisco, where you scan the QR-codes of different toys with your mobile phone and then donate a toy to someone in need. The interactive store thereby invites passers-by to window shop for good and engage with true Christmas spirit.

If you’r not going to NY or SF this month you can also visit and donate here

To celebrate the launch of Carmelo Anthony’s M8 NYC Flight, W+K New York wanted to showcase Melo’s explosive game in his NYC home as an epic nighttime show on the Hudson River’s Pier 54.

At the event on the 20th October Melo didn’t just hang around with fans and gave autographs. The 2500 fans were surprised with a display of Carmelo’s Jordan sneaker history, an arcade-style basketball game, and the video of Carmelo Anthony projected onto the water!

Nike knows how to impress, create buzz and get people excited about every major launch, but this is among the coolest stunts thus far.

Recordings from a spectator: