One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

Pepsi Max is as earlier written the official soft drink of the NFL and have especially been focusing on the Pepsi Rookie of the Week. However, as the playoffs is getting closer each day, Pepsico has decide to increase the amount of advertising concerning the NFL in general - guess, it will increase further until the Super Bowl in February.

The New York Jets from AFC, who currently is 6th seed with 8-6 and thus in the playoffs wildcard game, apparently was picked out by Pepsico and TBWA/ Chiat/Day to get a halftime locker room peptalk.The team have two matches remaining in the regular season and need to step it up this saturday, when New York Giants “come” to visit Metlife Stadium. Both teams are actually sponsored by Pepsi Max due to a corner partnership with Metlife Stadium, but Pepsi Max will obviously try to give Jets the feel of home field advantage.

Time to check out Mark Sanchez’s acting skills:

In Denmark Pepsi MAX has chosen an 100 % music strategy this year, but in the US the brand is continuously utilizing the passion and attention from all kinds of sports fans. The brand is for instance visible and involved in the MLB, The NFL, The NBA and Nascar.

In regard to Nascar, Pepsi Max has teamed up with the famous driver Jeff Gordon, who is four-time NASCAR Cup Series champion, three-time Daytona 500 winner, four-time Brickyard 400 winner and the list goes on..

In this entertaining commercial, Jeff Gordon needs to get down to Daytona in time to win his way to victory lane. Max has a rush order of Pepsi MAX to deliver to thirsty race fans and thus they end up together in an unusual road trip. One drives a race car on weekends - the other drives a delivery truck all week. Together, they¹re about to embark on one crazy ride, where Jeff Gordon doesn’t seem afraid to be self-ironic

Gatorade is one of my favorite sports brands. They constantly upload some cool content or webisodes and now have made a new commercial to introduce all their endorsers and show how they manage to perform week after week.

All the endorsers are world-class athletes, who demand the best from their bodies. And they know that everything they do on the outside starts with what’s inside. So this campaign metaphorically examines the story inside the athletes. What drives them, what fuels them, what pushes them before, during and after their competitions and workouts.

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Also, if you’r a football fan remember to check out “Evervthing to Prove”, which is 10 small films about making it to the NFL.

I’m well-familiar with superstition and have strong beliefs in my rituals. During the latest NFL season I saw all Green Bay matches wearing the same GB trackies and have placed an inflatable GB helmet above my Buddha figurine to create good Green Bay Karma! - It’s stupid, I know, but it worked! :)

What I’m trying to say is that I totally get the following new TV-ad from Nike. It’s not only cool as always, but also true!