I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)

However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James Franco is not only an actor, writer and director - he is now also part of the commercial world and not too “Arty-Farty” to make cool advertising.

The multimedia plan and creative execution is created in collaboration with the creative agency LIPMAN to embody the brand’s California roots and ‘forever cool’ aesthetic.

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco and will feature a number of cutting-edge print and digital assets and will in the end culminate with a full-length feature film to be released in May.

The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love).

Stay tuned on Facebook and learn more about the cool brand here.