This hilarious new ad for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how the paper would cover the story of Three Little Pigs from the paper’s front page headline, to web coverage with footage from the scene, to social media discussions and even outcry on Twitter.

The ad creatively follows the developing story of the pigs’ arrest for killing the Big Bad Wolf, shows a simulation of the Big Bad Wolf blowing the houses down, and finally twists the ending of the age-old fairy tale.

Apparently, it is the first major television campaign for the Guardian in over twenty-five years and the process of creating and writing the paper has certainly changed since. The change in the media landscape and people’s abilty to share and show opinions world wide in real time is exactly why the Guardian found it necessary to promote the paper’s concept of “open journalism,” - The paper wants to communicate that the organization and employees have adapted and the approach to journalism has been advanced accordingly to the evolution.

I’m quite amazed by the result and would like to also give credit to the agency BBH, London. The creative idea, the storyline and the execution are all profound.

As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.

Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January VW have seeded a game day teaser with “The Bark Side”, which has already reached more than 10 million views on Youtube.

However, that’s not all - VW has already launched the extended version of the 2012 Game Day commercial and it too is getting lot of attention.

I certainly understand why, “The Dog Strikes Back” is sweet, emotional and not least entertaining once again.

Besides VW, AdAge has collected all other Super Bowl XLVI ads, which already have been released. You can spoil the surprise by watching the ads here or check out the VW below.

In 2011 advertisers became more and more curious and receptive to the possibilities by using QR codes in different communication situations. Although initially used to track parts in vehicle manufacturing, QR codes are now used over a much wider range of applications, including commercial tracking, entertainment, quick content delivery and transport ticketing, product marketing and in-store product labeling.

The QR codes can as many know within marketing also be used to integrate different media and platforms in the brand communication and be an easy and attention-demanding way to direct the target group to an essential landing page or certain app in the app store etc.

The following case from Heineken and Leo Burnett, Warsaw is brilliant in regard to take advantage of people’s curiosity and willingness to interact mixed with the brand messsage: “Open Your World”. In short the QR codes were simply used as an ice breaker and thus helped festival visitors meet new people: