The no. 1 Holiday and Time Killer Game: Logos Quiz Game

It’s time for holiday and travel, which means waiting time at airports, train stations and chilling at the beach etc.

I myself can easily get restless and need to have something to entertain me without necessarily being a book or magasin.

My currently favorite time killer is this Logo Quiz game from Atico Mobile created by Javier Perez Estarriaga.

If you love branding and corporate image building you will love this game. More than 500 company logos are more or less revealed and you then have to write the entire company name.

The game is simple and fun and at the same time makes you aware of different design trends among different industries and product categories. To some the first levels might be almost to easy, but as the levels are completed you will get in trouble - One hint is to not start googling - of course, all the answers are out there :-)

Coke & Ogilvy: Outdoor Grand Prix Winner with COKEHANDS

I’m one of the poor youngsters, how only get to experience the Cannes Lions through the website, twitter etc. and can only dream about the sunny weather, cold drinks, tons of networking and inspiration - maybe next year…

Until now many of the Grand Prix, Gold and Silver winners have been work already commented and highly shared on different sites and blogs including here on this blog. However, I would like to share this simple outdoor campaign from Ogilvy, Shanghai.

As earlier revealed I’m a big fan of simplicity and KISS thinking and also love the fact that one of the strongest brands can use only small fractions and twists of the logo and still be recognized instantly!

The above outdoor campaign #COKEHAND just won a Grand Prix, while the one below #SMILEY from McCANN ERICKSON, Frankfurt, remains unmentioned and is only to be found among the entries? In my opinion they are both great and with “Open Happiness” in-mind both cleverly aligned with the overall branding strategy.

Playboy Cover - Nothing but the Iconic Logo

When it comes to branding and logo design Playboy is among one of my top favorites. The brand logo itself is recognized all over the world and the company have been able to continuously develop, stay relevant and interesting without compromising the brand identity.

From Wikipedia:

“The iconic logo with the stylized profile of a rabbit wearing a tuxedo bow tie, was originally designed by art designer Art Paul in 1953 for the second issue to be used as an endnote, but was soon adopted as the official logo, and has appeared ever since.”

Now in 2011, the new issue of Playboy Poland’s front cover is presenting the logo with an amazing artistic twist. It features a lot of naked models, which are photo-manipulated together to create the iconic bunny, with more girls coming to join in the action of completing the logo.

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