Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!

Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program, “KobeSystem” available only to those truly successful people thirsting for more success.

Featured in these spot by Wieden + Kennedy London are no less than Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson and Jerry Rice.

Take time to also check out Nike.com, where you will find much more information and cool design

I have earlier written about Nike’s current Basketball campaign featuring Kobe Bryant as the Black Mamba and a few days ago the Robert Rodriguez directed production was launched.

Of course the result is amazing:

My post about the Black Mamba site and twitter effort:

http://attention2ads.tumblr.com/post/2978133620/nike-and-the-black-mamba-aka-kobe-bryant-strikes-right

Kobe Bryant is one of the world’s best basketball players and one of the many great athletes sponsored by Nike and currently a comprehensive campaign focusing on The Black Mamba is being launched.

Check out this amazing trailer, which also features Bruce Willis and more:

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Of course that’s not all - Nike have also created a cool Black Mamba online univers, where you among other things can win Kobe’s shoes by tweeting - When the world talks, he strikes! and see interviews with The Black Mamba explaining the campaign and the alter ego: http://www.nike.com/nikeos/p/nikebasketball/en_US/theblackmamba/

Also check out and be updated on: http://www.facebook.com/nikebasketball or follow Nikebaketball on twitter: http://twitter.com/#!/nikebasketball.