Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!

Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program, “KobeSystem” available only to those truly successful people thirsting for more success.

Featured in these spot by Wieden + Kennedy London are no less than Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson and Jerry Rice.

Take time to also check out Nike.com, where you will find much more information and cool design