The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..

I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.

However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and deal with information we all could need and thereby can relate to.

If you should have missed it, the Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls etc.. You can ask Siri to do things just by talking the way you talk - In English only. Siri should understand what you say, know what you mean, and even talk back to you.

The Santa Ad:

AlmapBBDO have cleverly mixed mobile and magazine with an interactive print ad for the beauty company O Boticario.

The small case is a fine and intelligent way to get more value and interaction out of an otherwise simple print ad. Through O Boticario’s app consumers can get a full beauty-tutorial on how to achieve the magazine look using the brand’s new makeup line.