This “Cursor Meeting” must be the most simply idea to get people to interact - not only with the Milka brand but also connecting collectively.

The brand needed to demonstrate Milka’s purpose online: bringing people together. This seem pretty difficult since in a virtual space nobody is present physically. Only our cursors represent us and therefore somehow the brand and HPS Interactive, Budapest got the idea to use nothing but the cursors to express tenderness.

On the Milka Cursor Meeting campaign site people could play together live at the same time, on the same website by seeing each other’s cursors. They could follow an event-moderator to form symbols and words by moving their cursors.

The campaign has ended and there are no more “meetings” scheduled, but after watching the case beneath, you can still see some videos of the “meetings” hosted back in October 2011.

Nike have done it again - been creative about a product launch and thus deserves another post to be shared. The creative campaign was a combination of a street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna’s dark streets and - thanks to a GPS data transferring app - online at the same time.

The game concept place the product/Jacket in perfect context displayed in use and created a fun challenge for the actual target group. As always credits should not only go to Nike, but also the agency - this time Jung von Matt / Neckar.

One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

In 2011 advertisers became more and more curious and receptive to the possibilities by using QR codes in different communication situations. Although initially used to track parts in vehicle manufacturing, QR codes are now used over a much wider range of applications, including commercial tracking, entertainment, quick content delivery and transport ticketing, product marketing and in-store product labeling.

The QR codes can as many know within marketing also be used to integrate different media and platforms in the brand communication and be an easy and attention-demanding way to direct the target group to an essential landing page or certain app in the app store etc.

The following case from Heineken and Leo Burnett, Warsaw is brilliant in regard to take advantage of people’s curiosity and willingness to interact mixed with the brand messsage: “Open Your World”. In short the QR codes were simply used as an ice breaker and thus helped festival visitors meet new people: