Johnson & Johnson: For All You Love - A Beautiful Corporate Image Campaign From TBWA\Chiat\Day
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Together with TBWA\Chiat\Day, L.A. the company has recently launched a new corporate campaign - For All You Love - It’s beautiful executed and returns to the roots of love and family.
With the new campaign effort, which also includes print and online ads and is backed by more than $20 million in media spending, Johnson & Johnson seeks to turn the page on several years of recalls, lawsuits and management turnover.
Adidas: All in for #MyGirls Campaign Seek to Bring Girls Together With New Brand Direction
With an authentic and creative approach, Adidas and TBWA aims to inspire girls around the world with a #MyGirl campaign centred around stories, which they hope everybody can relate to.
The campaign is being launched and activated around the globe the next couple of days and you can find more info on Facebook or on the #MyGirls site
Hot Pockets Teams Up with Snoop Dogg: Pocket Like It’s Hot
I have seen lots of crazy things within the field of marketing, but this new remake of “Drop it Like It’s Hot” from 2004 is diffently among the top 10.
Snoop has found his true self and a new name, and as this new commercial for Hot Pockets reveals, apparently he is absolutely fine about making fun of the “old” Snoop Dogg.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other.