Bloomberg Businessweek: Eye-catching Cover with Obese Iconic Coke Bottle Creatively Highlights Top Story
Bloomberg Businessweek have created a truely distinctive cover image to sell the latest issue of its popular magazine.
The cover story this week is “Coke Confront Its Big Fat Problem,” and Bloomberg Businessweek decided to add quite a few extra pounds onto the iconic Coca-Cola bottle.
The story, written by staff writer Claire Suddath, examines the beverage brand’s image problem with obesity, and the decade-long decline in soda sales in the face of an increasingly health-conscious world.
To create the image, the magizine collaborated with CGI illustrator Justin Metz, who tinkered with a picture shot by photographer Jason Falchook.
Bloomberg also explored another option for the cover with a fattened up Santa Claus by Illustrator David Parkins, but decided to save the picture (displayed below) for the inside, to avoid desecrating the beloved childhood figure too much.
You can read the interesting article about Coke’s challenges here: Businessweek
Johnson & Johnson: For All You Love - A Beautiful Corporate Image Campaign From TBWA\Chiat\Day
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Together with TBWA\Chiat\Day, L.A. the company has recently launched a new corporate campaign - For All You Love - It’s beautiful executed and returns to the roots of love and family.
With the new campaign effort, which also includes print and online ads and is backed by more than $20 million in media spending, Johnson & Johnson seeks to turn the page on several years of recalls, lawsuits and management turnover.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and 4-5 years of work experience from the advertising/media industry. I live in London and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts.
I love when somebody have found a way to deliver their message and achieve their communication objectives in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
I gather inspiration from ads that have a touch of excellent thinking within consumer insights, context and content.
On this blog I will therefore write about the advertisements that somehow got my attention in regard to these elements.