Johnson & Johnson: For All You Love - A Beautiful Corporate Image Campaign From TBWA\Chiat\Day
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Together with TBWA\Chiat\Day, L.A. the company has recently launched a new corporate campaign - For All You Love - It’s beautiful executed and returns to the roots of love and family.
With the new campaign effort, which also includes print and online ads and is backed by more than $20 million in media spending, Johnson & Johnson seeks to turn the page on several years of recalls, lawsuits and management turnover.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Discovery Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch NFL and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts.
I love when somebody have found a way to deliver their message and achieve their goals in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
I gather inspiration from a mix of consumer insights, context and content.
On this blog I will therefore write about the advertisements that somehow got my attention in regard to these elements.