When I first saw the headline: “Charlie Sheen and Bavaria Beer Match up”, I was very surprised that anybody would choose the no. 1 crazy, provocative and insane character from Hollywood to endorse a brand.

However, with the twist of the NON alcohol and 0.00 procent I quickly changed my mind. I have no idear what Bavaria are communication in Dutch in the end of this commercial, but I actually think the link between Charlie, the brand and especially the drink works.

Charlie doesn’t play or feature to be anything else then the true Charlie Sheen and the man we all know and associate with drama, swearing and partying. He is just making money on poking fun at his own behavior and rehab - a typical Charlie Sheen thing to do.

More stories and videos will be uploaded and shared on Bavaria Facebook Page, where a tab is all about “Charlie Sheen is Reborn”

I just came across this unbelieveble, comprehensive and beautiful new Cartier film, described as a journey between dream and reality.

Cartier has decided to have a film debut by creating a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope created with the brand’s emblem, the panther as the starring role.

The image building film is made to celebrate the brand’s 165th anniversary and is just the most amazing storytelling composite in 3:30 minutes ever. According to other blogs and websites the film was nearly 2 years in the making! - and involved more than 50 people during production including the director Bruno Aveillan - one of France’s most distinguished and internationally sought after commercials directors.

The agency Marcel Publicis and also Digital District have besides the film created the online elements of the celebration - to experience the film in more detail you therefore can visit the website or Cartier’s Facebook page.

I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)

However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James Franco is not only an actor, writer and director - he is now also part of the commercial world and not too “Arty-Farty” to make cool advertising.

The multimedia plan and creative execution is created in collaboration with the creative agency LIPMAN to embody the brand’s California roots and ‘forever cool’ aesthetic.

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco and will feature a number of cutting-edge print and digital assets and will in the end culminate with a full-length feature film to be released in May.

The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love).

Stay tuned on Facebook and learn more about the cool brand here.

Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!

Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program, “KobeSystem” available only to those truly successful people thirsting for more success.

Featured in these spot by Wieden + Kennedy London are no less than Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson and Jerry Rice.

Take time to also check out Nike.com, where you will find much more information and cool design