ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)

This is an great idea, well-executed and hilarious advert:

We all wait with great excitement to see and experience the Olympic Games in London this summer. Some look forward to the actual games and matches others to follow the innumerable brands, which will all struggle to come across and get their share of the attention and buzz.

One brand and company can be pretty sure to get full bookings and probably maximum revenue and that’s British Airways. To tell the consumers and soon to be travellers that BA is ready to meet the demand and go full speed, BBH has made this humorous spot:

To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.

I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.

I love the sense of humour and fresh, provocative approach in this Christmas commercial from Harvey Nichols the British retailer, who tell the audience to turn a walk of shame into a stride of stride with Harvey Nichols. (NB check out twitter as the brand is also inviting others to share their ‘walk of shame’ using the hashtag #walkofshame on Twitter).

Credits should also go to BBD UK:

This currently running trailer for the Puss in Boots movie from DreamWorks is soo cool. It’s both good timing and well thought-out.

Of course, Puss in Boots has the same strong confident personality as Isaiah Mustafa, but still what a great idea - guess the best creative often seems soo straightforward, simpel and obvious, the second it’s presented.