Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

I often find the Greenpeace methods and goals rather extreme. To me, the world isn’t as black and white as communicated, however I find it important to have information from all sides and parties, open debate about different issues and truely value their freedom of speech.

Furthermore, I often find the Greenpeace’s campaigns very creative and value their ability to create attention-demanding communication. The following campaign from New Zealand is no exception.

The need to communicate from Greenpeace’s perspective was first of all due to New Zealand this year suffered its worst ever maritime environmental disaster. The MV Rena cargo ship ran aground and spilled 350 tons of oil into the Bay of Plenty, killing 20,000 birds.

Secondly, The New Zealand government now has opened its waters to foreign oil companies for deep sea oil prospecting. However, according to Greenpeace a deep sea oil spill could be over 1000 times worse and thus to emphasise the risks of deep-sea oil, Greenpeace asked the agency, Publicis Mojo Auckland to use the smaller scale Rena oil spill as an example.

The result was the production of hundreds of posters and 10 canvas artworks all using the oil covered bodies of birds killed during the disaster as a memorial and a warning against a much greater catastrophe.

Each print was an original, made with actual birds and oil from Rena. The agency then put these real oil prints up as street posters and opened a pop-up gallery for an “oil on canvas” exhibition. The price of entry was simply to sign the petition.

Finally, they also created a TVC using the images of the prints and sent out individual DM packs with sealed oil prints to media and celebrities.

Check it out: