Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

To celebrate the launch of Carmelo Anthony’s M8 NYC Flight, W+K New York wanted to showcase Melo’s explosive game in his NYC home as an epic nighttime show on the Hudson River’s Pier 54.

At the event on the 20th October Melo didn’t just hang around with fans and gave autographs. The 2500 fans were surprised with a display of Carmelo’s Jordan sneaker history, an arcade-style basketball game, and the video of Carmelo Anthony projected onto the water!

Nike knows how to impress, create buzz and get people excited about every major launch, but this is among the coolest stunts thus far.

Recordings from a spectator:

ESPN claims to be the worldwide leader in sports, but what is sports without the world’s most passionate sports fans? - Nothing and that’s why ESPN in this spot show appreciation to the fans.

ESPN recognizes that fans of sport have a 6th sense for sport, can read a game and see things before they happen. True sports fans have a gift and ESPN can help them nurture that beautiful gift.

Credits go to Wieden + Kennedy, Amsterdam.

I love to watch soccer and can’t wait for the Barclays Premier League to begin next weekend. I’m personally hoping the Liverpool FC will have a great season, but no matter what I look forward to the thrill, the ups and downs and not least some cool fights, tackles and brilliant goals.

Today, I want to share this new commercial or promo for Sky’s coverage of the league since the 1 minute and 30 secounds spot captures the excitement and the game perfectly

I have been following Oreo on Facebook for quite some time and they keep making great small things to engage their fans and consumers of the brand. First of all they have succeeded in using their profile picture to show off fan pictures - a kind of fan celebration. The idea is simple, some may say too simple, but it as though the have a first mover advantage of this little gimmick and lots and lots of people do seem to keep uploading pictures.

Moreover, the brand is continuously able to vary the status updates and questions about oreo moments and have a nice app with chunky oreo recipes. All in all the brand now have reached more than 20 million fans on Facebook!!!

This evening the brand uploaded the above picture or mosaic and to me it is a great little example of good utilization of Facebook and the brand’s many fans. The message was: We’ve reached 20 million+ fans! You all are what make Oreo moments special, so we’ve created a special mosaic of fan photos to share with you to celebrate the occasion. Check it out! . Once again it is simple, sweet and very much in alignment with the brand identity. To see it youself go to http://zoom.it/wrS2 or visit Oreo’s fanpage http://www.facebook.com/oreo.