Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.
The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:
Exaggeration or Downplaying? - Choose your Winner
I to am excited about the new Kia commercial; “One Epic Ride”, which is about to air during the Super Bowl XLV tomorrow. The ad to me communicates and shows that the Kia brand and this Optima model should be categorized and compared with high end cars. Still, I myself have a hard time changing my attitude towards and perception of the Kia Brand, but the effort does earn some credit.
Another car ad, which have caught me attention is VW with the “Black Beetle”.
I find the message and the downplay from Volkswagen much more appealing and also humorous. The new Black Beetle might be just the car for me and I love, how the beetle illustrates how much fun I would have driving the new model..
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)