With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

We all wait with great excitement to see and experience the Olympic Games in London this summer. Some look forward to the actual games and matches others to follow the innumerable brands, which will all struggle to come across and get their share of the attention and buzz.

One brand and company can be pretty sure to get full bookings and probably maximum revenue and that’s British Airways. To tell the consumers and soon to be travellers that BA is ready to meet the demand and go full speed, BBH has made this humorous spot:

During October or during the Motor-Tober MINI celebrates the brand’s made-up holiday that lasts the entire month. I myself was a little sceptical about this when I came across different articles and ads regarding this, but actually the campaign has been running five years in a row!

Apparently, Motor-Tober is created to be all about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October marketing campaign focuses on capturing autumn fun with witty ads and MINI gear, encouraging more test drives and events at dealerships across the US and promoting aggressive financing on all available models.

The campaign is among MINI’s most comprehensive all year and efforts are made in every department from communication, media planning and espacially through heavily activation at the dealers.

The Motor-Tober marketing campaign is communicated in national radio, online and television throughout the entire month of October. Unfortunately, I haven’t been able to find any TV ads, but since it’s Halloween today, I definitely want to share these cool print ads from 2009.

To celebrate the launch of Carmelo Anthony’s M8 NYC Flight, W+K New York wanted to showcase Melo’s explosive game in his NYC home as an epic nighttime show on the Hudson River’s Pier 54.

At the event on the 20th October Melo didn’t just hang around with fans and gave autographs. The 2500 fans were surprised with a display of Carmelo’s Jordan sneaker history, an arcade-style basketball game, and the video of Carmelo Anthony projected onto the water!

Nike knows how to impress, create buzz and get people excited about every major launch, but this is among the coolest stunts thus far.

Recordings from a spectator:

This little creative idea and stunt from Golf Digest shows how simplicity and utilizing the attention and timing from an aligned event can create results without massive investment.

Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine and the only thing needed was brand awareness and the attendees and visitors of 2011 Omega Dubai Desert Classic sure got something to talk about..