NextGenTel / Telia: Poor Souls on the Internet - While Buffering
Apparently, NextGenTel, MK Norway and Bacon Oslo have had a creative brainstorm about the consequences of slow internet and very originally wondered what happens to the poor souls on the internet when your video player buffers or your game lags.
As can been seen in this new spot NextGenTel believes that just as the users experiencing the slow connection, the online souls too are sad and feel frustration - In other words everyone gets annoyed by lost moments in cyberland…
I find the idea of sad online personalities engaging and a cool mind twist and finally I love the last voice over “For a Better World…. Wide Web”:
