Breaking Bad & Betting Bad: The Future of TV Promotion and Engagement - Get Ready to Play

AMC is ready to air the final season of the popular series Breaking Bad on August the 11 and 7 hardcore fans just launched a free outstanding promotion.

The site Betting Bad is 100 % made by the fans and not endorsed officially by the network in anyway! It lets you make bets on what transpires in the final season and also compare predictions to other people. Scenarios range from “You’ll see Walt Jr. eat breakfast,” and you’ll hear Jesse utter his trademark, “bitch” to more shocking possibilities such as Hank murdering Walt.

The video below explain it much more in detail and will make you aware how crazy it is that the networks don’t invest more in these brilliant engaging games themselves. The buzz is exploding on Adweek, Adage etc. and the viewers and fans just got so much more reason to converse online during the entire season.

Thumbs Up to team! - Bet you guys will hear from a network or two the upcoming days!

AXE Belgium: Integrated Campaign Case Study - Using Shazam as The Connector


Axe is known for its innovation and creativity within advertising, and I have shared several campaigns about the bold brand before.

This time Axe and Mindshare, Belgium have focused on online and television, two media extremely powerful on the target, but above all two very complementary media.

To connect the two media as simple and engaging as possible, Shazam was chosen as the application to cleverly bring more life to the TVC spot and create excitement into the campaign.

The idea might not be as revolutionary as stated in this case, but it would be great to see much more integrated campaigns with valuable and entertaining content. It’s time to move beyond the TVCs with nothing more than just a Facebook url or Twitter Hashtag.

Nike Japan: Run Like Me - The Social Running Experiment


Nike RUN Like ME was a cool campaign stunt made by Wieden + Kennedy and Nike, Japan to launch the new running shoe Lunarglide+ 4.

The Nike team created a unique interactive activation that merged Facebook, Nike+ and real world running with Joseph Tame.

Poor Joseph would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way and the routes ran created cool live GPS art using the streets of Tokyo.

The more people engaged on RUN Like ME, the more Joseph ran and in the end he traversed about 389 K in 30 days!