Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Thanks to the utilization of the distinctive color of the beer, the campaign literally tied with the product and even consumption situation because you had to order the dark beer in order to participate. Order, engage, enjoy and share - now that’s great thinking..

This “Cursor Meeting” must be the most simply idea to get people to interact - not only with the Milka brand but also connecting collectively.

The brand needed to demonstrate Milka’s purpose online: bringing people together. This seem pretty difficult since in a virtual space nobody is present physically. Only our cursors represent us and therefore somehow the brand and HPS Interactive, Budapest got the idea to use nothing but the cursors to express tenderness.

On the Milka Cursor Meeting campaign site people could play together live at the same time, on the same website by seeing each other’s cursors. They could follow an event-moderator to form symbols and words by moving their cursors.

The campaign has ended and there are no more “meetings” scheduled, but after watching the case beneath, you can still see some videos of the “meetings” hosted back in October 2011.

The “Got Milk” campaign have had an innumerable celebrities and Hollywoord stars as spokespersons for the The Milk Processor Education Program, a federal funded organization which promotes daily intake of calcium.

The print ads featuring a celeb with a milk mustache has become well -known all over the world and now Salma Hayek has been chosen to be the next bilingual celebrity since Sofia Vergara to join the campaign. The 45-year-old star are going to appear with and next to her daughter Valentina Paloma in three print ads and two TV ads throughtout 2012.

Besides focusing on milk the program also has jumpstarted a new campaign, The Breakfast Project. The interactive campaign with Facebook as the focal point of creating engagement, is dedicated to reaching all demographics about the importance of eating the first meal of the day and maintaining a balanced diet.

Here you can see the first TV spot and an interview with the new spokeswomen, who seems to fit perfectly with the campaign and communication and not least to be worth every penny:

One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.