Direct TV - The Extreme Cause and Effect

Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.

The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:

Golf Digest - Creating Awareness with Creative Ambient

This little creative idea and stunt from Golf Digest shows how simplicity and utilizing the attention and timing from an aligned event can create results without massive investment.

Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine and the only thing needed was brand awareness and the attendees and visitors of 2011 Omega Dubai Desert Classic sure got something to talk about..