Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.
The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:
Golf Digest - Creating Awareness with Creative Ambient
This little creative idea and stunt from Golf Digest shows how simplicity and utilizing the attention and timing from an aligned event can create results without massive investment.
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine and the only thing needed was brand awareness and the attendees and visitors of 2011 Omega Dubai Desert Classic sure got something to talk about..
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)