Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

In 2011, Google partnered with four global brands in an advertising experiment - The Project Re:Brief. The goal was simply to test, how the ideas that defined the advertising industry in its infancy, can inspire a whole new generation of creatives and marketers.

Of course, the remaking of these ads not only make the classic ads contemporary but also shows off Google’s own technology. The new effort, created out of Johannes Leonardo and Google Creative Lab, revisits old school favorite ads from Coca-Cola, Volvo, Alka-Seltzer and Avis and translates their messages for various digital formats.

For example, Coke’s classic “Hilltop” ad featuring the familiar jingle “I’d Like to Teach the World to Sing,” becomes a display ad through which online viewers could send digital messages of good cheer to someone in a city of their choice.

Volvo’s 1962 “Drive it Like You Hate It” campaign, which posed that driving the car offered up therapeutic advantages “cheaper than psychiatry,” is translated through the story of Volvo Owner Irv Gordon, who put 3 million miles on his 1966 Volvo P1800S, an app-like filmic experience that leverages Google+ and Google Maps.

Further reinterpretations, of Alka-Seltzer’s “I Can’t Believe I Ate the Whole Thing,” and Avis’ “We Try Harder” campaign, are forthcoming.

I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)

However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James Franco is not only an actor, writer and director - he is now also part of the commercial world and not too “Arty-Farty” to make cool advertising.

The multimedia plan and creative execution is created in collaboration with the creative agency LIPMAN to embody the brand’s California roots and ‘forever cool’ aesthetic.

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco and will feature a number of cutting-edge print and digital assets and will in the end culminate with a full-length feature film to be released in May.

The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love).

Stay tuned on Facebook and learn more about the cool brand here.

To be part of the health hype in the beginning of the new year, the danish butter brand Lurpak is promoting its new Lurpak Lightest Spreadable range with a new campaign through TV ads and a comprehensive digital presence.

The TV ads are made as an continuation of the brand’s theme “Kitchen Oydssey”, which was introduced last year. To highlight the focus on more healthy food the latest spot from Wieden + Kennedy, London features colorful veggies made delicious with the Lurpak Lightest.

Online the agency Outside Line has created a inspiring site, where visitors every week will be directed to explore a different (healthy) food, under the title ‘Week of The…’. The HTML5-enabled site also has a section where you can explore the healthy food ‘rainbow’, clicking on different foods to find out tips and recipes. Of course, Lurpak also have improved the brand’s Facebook page and made it easy to find and share inspiration with other good food lovers.

All in all, I like the brand universe and believe the strategy will successfully keep the brand relevant and vital to the target group. The brand has been on the market more than 100 years, but keeps being in tune and aligned with consumers’ tastes and desires within cooking.