Samsung: Every Day is Day One - Samsung Mobile First Global Partner of the ASP and the World Tour

Back in February, Samsung and the Association of Surfing Professionals (ASP) announced that Samsung would be the title sponsor of the 2014 ASP World Championship Tour, and thus support the world’s foremost governing body of professional surfing.

The ASP World tour commenced in March but the following film has not been launched until now with the US leg of the ASP World Tour starting this weekend.

The sponsorship will hopefully be activated with much more engaging elements on- and offline during the tour, but regardless, this is a beautiful opening, well-executed and worth sharing.

“Every Day Is Day One” is made by 72andSunny, Amsterdam and directed by Mark Molloy via Exit Films, Melbourne and Smuggler, London.

IKEA: The Wonderful Everyday - “Beds” - The 3rd in the Series

IKEA and Mother, UK have created a creative platform named “The Wonderful Everyday” to celebrate the everyday - the everyday events at home, such as getting ready for dinner in the kitchen and also remembering our wonderful planet when turning on the light.

Now, the third chapter in the series has been launched with this television advert entitled “Beds”, highlighting the joy of a good night’s sleep and that there is no bed like home:

The ad will be supported by an interactive website offering an animated A-Z of tips on getting a good night’s sleep.

No. 2 and the latest campaign celebrated the busiest room in the house, the kitchen:

The campaign and creative platform was launched back in february with the beautiful spot “Planet”.

Newcastle Brown Ale is Ready to Celebrate Independence Eve with “If We Won” Campaign

Back in February, Newcastle Brown Ale won everyone over - including the Americans - with their "If We Made It" ambush campaign around Superbowl.

Now the company and the agency Droga5 are back with a new campaign and it imagines what America would be like if Britain had won the Revolutionary War.

Every Independence Day, American beer companies design their cans with stars and stripes to celebrate the day with consumers and exploit the nation’s strong sense of patriotism to sell more beer.

Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they lost the war and thus not really invited to take part in the celebrations.

To get in on the holiday action despite the brand history and origin, and to poke fun at rampant patriotic displays by American brewers, Newcastle Brown Ale has created Independence Eve, an American “holiday” designed specifically to sell British beer. The idea was launched last year and very cleverly on July 3rd, Newcastle aim to encourage Americans to grab a Newcastle Brown Ale and toast to the country that nearly ran this one.

This year, Newcastle will celebrate Independence Eve by exploring how great America could have been if Great Britain had won the Revolutionary War. The “If We Won” program, launched yesterday, features 16 pieces of filmed content to help Newcastle celebrate the land that nearly became “Great Britain 2.”

The British actor, Stephen Merchant kicks things off with the amusing video below and new pieces will be uploaded continuously on the website - and you can of course take part in the Independence Eve celebrations on Facebook and Twitter.