Pinterest: Say Hello to Messages on Pinterest - New Messaging Feature is Promoted in New Campaign

I have been using Pinterest for quite some time now to find and share inspiration, and I will probably begin to use it even more now as conversations has been made easier and direct with a new massaging feature.

Pinterest, of course do aim to enhance the time spend on the platform, and has launched an online advertising campaign named “Say Hello to Messages”, to promote the new direct messaging system.

The commercial blend together three narratives across the globe to demonstrate the creative applications of Pinterest messaging, displaying simple domestic tasks such a cooking to collaborating on complex technological developments and planning the next voyage.

The film has been produced by the company Strike Anywhere Films, which also made Facebook’s 10 year anniversary ad, both created with Michael Gioulakis as director of photography.

To get more information about the messaging system check out Pinterest.com.

Gatorade: “Sweat It To Get It” Campaign Featuring Cam Newton and Peyton Manning

I love that the preseason in NFL has finally begun and not least enjoy the advertising that always goes with every new season.

Gatorade and their new campaign from TBWA\Chiat\Day is no exception. I’m so entertained by the pranks and customers’ reactions when their purchase is rejected and even more so when Peyton Manning and Cam Newton enters the scene.

The plot is simply explained to deny people to buy a Gatorade in a typical convenience store unless they’re actively sweating at the counter. The message - “you have to sweat it to get it” is thus delivered in the most hilarious manner and as written the reactions among the customers are outstanding.

I have embedded the playlist below and highly recommend to watch all 8 clips.

Vans: House of Vans London - Old Vic Tunnels a Branded Venue Beyond Spectacular

Last weekend, Vans opened its first House of Vans outside the US in the Old Vic Tunnels at London Waterloo. The comprehensive project seems to be taking experiential marketing to a new level as the entire building is transformed to one tremendous branded cultural adventure.

Forget about a small pop-up restaurant or skate-ramp! The new House of Vans with 30,000 square foot invites visitors to enjoy London’s first indoor skate park, a 850-capacity music venue, a 160-seat cinema and a gallery, as well as two bars and an industrial-looking cafe serving American-style food. All interior has been redesigned (by Hellicar & Lewis), with Vans branding, artwork and memorabilia throughout.

On the website Vans state that the House of Vans in London is the physical manifestation of the culture and creativity that have defined the Vans brand since 1966. And, when visiting you will see the Vans brand being present in every aspect with a public graffiti space, where artists had painted a series of Vans-themed murals on the walls. Floors and seat cushions in the cinema feature the brand’s famous chequerboard pattern, while its logo hangs in neon lights from the bar and on black-and-white placards around the building.

For the next three years, and possibly longer, it will host art exhibitions, creative workshops, concerts and film screenings and is open to eat, drink and hang out in five days a week. I can’t wait to visit myself and hope this will lead the way and set new standards in experimental branding.

The House of Vans is open Wednesday-Sunday at Arches 228-232, Station Approach Road, SE1. See houseofvanslondon.com for more details.

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