Apparently, NextGenTel, MK Norway and Bacon Oslo have had a creative brainstorm about the consequences of slow internet and very originally wondered what happens to the poor souls on the internet when your video player buffers or your game lags.

As can been seen in this new spot NextGenTel believes that just as the users experiencing the slow connection, the online souls too are sad and feel frustration - In other words everyone gets annoyed by lost moments in cyberland…

I find the idea of sad online personalities engaging and a cool mind twist and finally I love the last voice over “For a Better World…. Wide Web”:

I love how this commercial from VW is delivering a message and demonstrates an unique selling point with a simple, funny every day life situation. Two drivers, one parking lot and only one winner, who doesn’t recall this intense moment?

Credits goes to DDB, Argentina

As earlier written the Cannes Lions is currently taken place and as recent years there is plenty of inspiration to collect from the cases in the 16 different categories.

Today’s topic is the Grand Prix winner in the Media category, and the winner of 2011 is no other than the global brand TESCO, which have brought their stores closer to the South Korean consumers by opening virtual stores in subway stations!

It all started with the insight that South Korean are the 2nd most hard working people on the planet and therefore weekly grocery shopping is a stressful and undesirable task. Thanks to the technology of QR codes and an app, TESCO offered all their products to be purchased by the phone and delivered to your door right after you return home from work.

What I especially find interesting, besides the results presented in the video, is that this case also reveals the realization that since consumers might not be ready and tech savvy enough to start using smart phones in radical new ways, the stores were displayed exactly the same as actual stores, keeping the shopping experience almost unchanged and familiar to the consumers (besides eliminating time consumption and carrying all the heavy groceries).

I’m sure, the growing buzz about mobile marketing and mobile payment have only just started and a case like this is properly going to raise even more attention to the unexploited possibilities and untapped potential of the mobile as a true marketing medium.