Direct TV - The Extreme Cause and Effect

Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.

The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:

Powerful Campaign from Saatchi & Saatchi - Be Aware

It’s very common that we close our eyes and want to stay blissfully unaware of different problems or issues. We can’t deal or cope with all the misery and death happening every day, every second. This is actually very understandable, however one thing is being unable to take action and part in thousands of causes, another is denying or concealing that a problem exist.

To raise awareness about the fact the thousand of women are sexually abused in the Columbian armed conflict Saatchi & Saatchi, Bogota made the following “commercials” or films for the UNHCR (The UN Refugee Agency).

It’s powerful stuff during Christmas: