Budweiser’s Super Bowl Ad in Canada - Taste of Stardom
While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.
In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.
Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.
As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.
The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:
Cheerios: Send Your Cheer - Gold Clio Award Winner no. 2
Yesterday, I wrote a post about the Norte Beer case from Argentina, which won a gold Clio Award in the Integrated Advertising Campaign category. In this post, I will shortly introduce another winner in the same category, the Send Your Cheer campaign from Cheerios.
Cheerios were looking for an great idea to activate their sponsorship of the Canadian Olympic 2010 team and contestants. The answer was a Cheer card on the Cheerios box, which were sent to the olympians during the Games. The campaign involved TV, online, packaging and not least created a cool link to the events taking place at the Olympic Games.
To me the idea is not only well-integrated, but also a good case in regard to making it easy for the consumers to show support and take an active part in the sponsorship. Lots of sponsorships are only advertised and communicated and not put into life or activated in any way, which makes this award winner even more apprehensible.
My name is Christine Dissing, I have a master in Marketing Communications Management from CBS in Copenhagen and work for SBS Media in the TV sales department. I live with my one and only in Cph and among a lots of things I like to run, watch soccer and to read all kinds of books.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts. I love when somebody have found a way to deliver their message in a new, twisted and intelligent manner that utilize a media to its full potential - both new and traditional.
On this blog I will write about the advertisements that got my attention in some way or the other. Please feel free to comment and give feedback :o)
Yesterday, I wrote a post about the 
