UNICEF: Make The Invisible Visible - 1 Year of Combating Violence Against Children

UNICEF’s Make The Invisible Visible campaign is one year old at the end of July and the outdoor advertising agency in Bulgarian, Idea Comm and the creative agency, All Channels have given it an impressive first birthday present with a brilliant OOH campaign in Sofia.

I love how each poster utilize the after dark light installed at all the billboards. During the day passer-bys see a young victim of domestic abuse waiting for a parent to come home in the evening. As evening falls, and the street lights go on, a shadow is cast on the poster and the silhouette of the child’s abusive parent louring over the child’s hunched figure becomes visible.

On July 31 last year, UNICEF launched the campaign to combat violence against children and raise awareness to the problem that it is largely unseen, unheard, undisclosed and underreported.

UNICEF’s Goodwill Ambassador, Liam Neeson, featured in the harrowing launch video that asked, “Just because you can’t see violence against children doesn’t mean it isn’t there. Make the invisible visible. Help us make violence against children disappear. Join us. Speak out.”

P&G: Always: “Like A Girl” - Rewrite the Rules and Empower Girls

I have earlier posted work about Dove’s communication strategy and the "Real Beauty" angle and also how P&G with brands such as Tide and Pantene have promoted the role of the power mum and embraced career women.

Now, Always have launched a new campaign focusing on the phrase “like a girl” and declares its mission to redefine the expression to reference to strength instead of weakness.

For the past 30 years, Always has been empowering girls globally and brought puberty education to millions of adolescent girls. This campaign created by Leo Burnett seeks to improve girls self-esteem and eliminate the confidence crisis among girls and the negative impact of stereotypering.

Watch the latest feminist-themed social experiment here and check out http://www.always.com/en-us/likeagirl.aspx for more.

Newcastle Brown Ale is Ready to Celebrate Independence Eve with “If We Won” Campaign

Back in February, Newcastle Brown Ale won everyone over - including the Americans - with their "If We Made It" ambush campaign around Superbowl.

Now the company and the agency Droga5 are back with a new campaign and it imagines what America would be like if Britain had won the Revolutionary War.

Every Independence Day, American beer companies design their cans with stars and stripes to celebrate the day with consumers and exploit the nation’s strong sense of patriotism to sell more beer.

Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they lost the war and thus not really invited to take part in the celebrations.

To get in on the holiday action despite the brand history and origin, and to poke fun at rampant patriotic displays by American brewers, Newcastle Brown Ale has created Independence Eve, an American “holiday” designed specifically to sell British beer. The idea was launched last year and very cleverly on July 3rd, Newcastle aim to encourage Americans to grab a Newcastle Brown Ale and toast to the country that nearly ran this one.

This year, Newcastle will celebrate Independence Eve by exploring how great America could have been if Great Britain had won the Revolutionary War. The “If We Won” program, launched yesterday, features 16 pieces of filmed content to help Newcastle celebrate the land that nearly became “Great Britain 2.”

The British actor, Stephen Merchant kicks things off with the amusing video below and new pieces will be uploaded continuously on the website - http://www.ifwewon.com/ and you can of course take part in the Independence Eve celebrations on Facebook and Twitter.