Harvey Nichols’s “Sorry, I Spent It On Myself” Campaign
I don’t know what to think of the new Harvey Nichols campaign created by adam&eveDDB. It stands out and it’s bold, but I’m not sure I would want to swim against the current, when it comes to the Christmas values of generosity and being unselfish - maybe I’m just old school.
However, at least it makes a change from the sickly tone of some of the rivals’ efforts and campaigns… and one thing’s for sure it’s once again worth sharing the Harvey Nichols campaign from 2011 - The Walk of Shame..
Ray-Ban: Polarized Color Lenses - #NoFilterJustRayBan
I have said and written it before - I love simplicity and of course intelligent originality. With this tram ambient campaign by Ray-Ban, Belgium both are at play - that and target group insight.
I would definitely take pictures and share them on Instagram - probably even every day to and from work through different windows.
Barclays: Thank You - #YouAreFootball Campaign for the Premier League 13/14 Season
Since pretty much everyone already have seen the new Nike “Possibilities” commercial in honor of the 25th birthday of the Just Do It slogan and sports mentality - which is absolutely a Top 5 favorite this year - I want to share this new commercial from Barclays and the creative agency BBH.
The production is of course not in the same league or budget as Nike, but I’m still impressed with the execution, emotional feel and like the #YouAreFootball communication strategy.
The ad, which aired first time on TV and online ahead of the first game of the new season, is part of a new campaign thanking supporters for their unwavering devotion through triumph and tragedy - all connected with among others the #YouAreFootball hashtag.