McDonald’s have had great success with their morning services and sales with the brand McCafe and despite fierce competition from Starbucks, Taco Bell is now going all in to get their share of turnover during the morning hours.
This week, Taco Bell launched the biggest marketing campaign in its 50-plus year history. The approach is nothing less than a direct hit towards McDonald’s and their mascot Ronald McDonald.
Deutsch L.A. have created the new campaign and the new television spot featuring a bunch of real men, named Ronald McDonald, who surprisingly all happen to love Taco Bell’s new Waffle Taco.
The idea is far from new since Jack in the Box punked McDonald’s with a real Ronald long before Taco Bell (in 2002) - a fact which Deutsch have declined to comment on. However, this campaign and the budget to back it up is also of a very different scale.
Only 2-3 days after the launch McDonald’s are ready to react with a free coffee promotion starting this monday and have already started sharing lot’s of social content to humorously mock and meet the competition.
One of the brand’s funny comebacks was this update shared on Facebook and Twitter:
The big breakfast war has already been heavily covered by all the traditional advertising sites, but also CNN Money and others are following the fast-food chains’ moves.
Latest content piece in the battle is this Instagram share from Taco Bell: