McDonald’s & Taco Bell: The Breakfast War Has Only Just Begun - McCafe VS Taco Waffle

McDonald’s have had great success with their morning services and sales with the brand McCafe and despite fierce competition from Starbucks, Taco Bell is now going all in to get their share of turnover during the morning hours.

This week, Taco Bell launched the biggest marketing campaign in its 50-plus year history. The approach is nothing less than a direct hit towards McDonald’s and their mascot Ronald McDonald.

Deutsch L.A. have created the new campaign and the new television spot featuring a bunch of real men, named Ronald McDonald, who surprisingly all happen to love Taco Bell’s new Waffle Taco.

The idea is far from new since Jack in the Box punked McDonald’s with a real Ronald long before Taco Bell (in 2002) - a fact which Deutsch have declined to comment on. However, this campaign and the budget to back it up is also of a very different scale.

Only 2-3 days after the launch McDonald’s are ready to react with a free coffee promotion starting this monday and have already started sharing lot’s of social content to humorously mock and meet the competition.

One of the brand’s funny comebacks was this update shared on Facebook and Twitter:

The big breakfast war has already been heavily covered by all the traditional advertising sites, but also CNN Money and others are following the fast-food chains’ moves.

Latest content piece in the battle is this Instagram share from Taco Bell:

P&G: Thank You Mom Campaign Returns During Sochi 2014 Olympic Winter Games

Back in 2012 P&G made a great campaign during the Olympics in London with an alternative focus on all the great moms standing faithfully among the spectators and not least behind every athlete - regardless success or failure.

With the Winter Games getting close, P&G and W+K Portland have launched a new great emotional ad “PICK THEM BACK UP” and is thus ready to honor moms once again..

Just as in 2012, I love the link between the sponsorship and target group and find the execution outstanding. In other words, I’m convinced P&G wins lots of goodwill among moms with this communication…

Harvey Nichols’s “Sorry, I Spent It On Myself” Campaign

I don’t know what to think of the new Harvey Nichols campaign created by adam&eveDDB. It stands out and it’s bold, but I’m not sure I would want to swim against the current, when it comes to the Christmas values of generosity and being unselfish - maybe I’m just old school.

However, at least it makes a change from the sickly tone of some of the rivals’ efforts and campaigns… and one thing’s for sure it’s once again worth sharing the Harvey Nichols campaign from 2011 - The Walk of Shame..

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