P&G: Thank You Mom Campaign Returns During Sochi 2014 Olympic Winter Games
Back in 2012 P&G made a great campaign during the Olympics in London with an alternative focus on all the great moms standing faithfully among the spectators and not least behind every athlete - regardless success or failure.
With the Winter Games getting close, P&G and W+K Portland have launched a new great emotional ad “PICK THEM BACK UP” and is thus ready to honor moms once again..
Just as in 2012, I love the link between the sponsorship and target group and find the execution outstanding. In other words, I’m convinced P&G wins lots of goodwill among moms with this communication…
Harvey Nichols’s “Sorry, I Spent It On Myself” Campaign
I don’t know what to think of the new Harvey Nichols campaign created by adam&eveDDB. It stands out and it’s bold, but I’m not sure I would want to swim against the current, when it comes to the Christmas values of generosity and being unselfish - maybe I’m just old school.
However, at least it makes a change from the sickly tone of some of the rivals’ efforts and campaigns… and one thing’s for sure it’s once again worth sharing the Harvey Nichols campaign from 2011 - The Walk of Shame..
Ray-Ban: Polarized Color Lenses - #NoFilterJustRayBan
I have said and written it before - I love simplicity and of course intelligent originality. With this tram ambient campaign by Ray-Ban, Belgium both are at play - that and target group insight.
I would definitely take pictures and share them on Instagram - probably even every day to and from work through different windows.